# Planit

> Planit is an independent Baltimore marketing and advertising agency founded by childhood friends Matt Doud and Ed Callahan. It combines brand strategy, creative, production, media buying, analytics, public relations, social, influencer work and custom web development for national and global organizations. Its useful trick is to turn an overlooked customer truth into an integrated campaign, then keep the creative accountable to measurable business results.

- **Founded:** 1995
- **Headquarters:** Baltimore, United States
- **Founders:** Matt Doud (President and Co-Founder), Ed Callahan (Creative Strategist and Co-Founder)
- **Products:** Strategy and brand transformation, Integrated creative and production, Media and business intelligence, Public relations and social, Custom digital products
- **Notable:** Advertising Age Small Agency of the Year and a former Advertising Age Best Place to Work., Seven-time Inc. 5000 honoree by 2023 and an Inc. Power Partner honoree in 2023., Four Baltimore ADDY awards in 2025; co-founder Matt Doud also received AAF Baltimore's Lifetime Achievement Award.

## Products & services

- **Strategy and brand transformation** — Market research, brand positioning, identity and naming, go-to-market plans, customer journey mapping, content strategy and user-experience strategy.
- **Integrated creative and production** — Campaign design, packaging, video, photography, motion, broadcast work, product demonstrations, post-production and brand activation.
- **Media and business intelligence** — Media planning and buying, search, programmatic, social, retail and traditional media, plus attribution, custom dashboards and real-time optimization.
- **Public relations and social** — Media relations, influencer programs, crisis planning and response, social strategy, content creation and community management.
- **Custom digital products** — Responsive websites, ecommerce, information architecture, CMS and CRM integrations, native applications, marketing automation, SEO/GEO, prototyping and hosting.

## Achievements

- Advertising Age Small Agency of the Year and a former Advertising Age Best Place to Work.
- Seven-time Inc. 5000 honoree by 2023 and an Inc. Power Partner honoree in 2023.
- Four Baltimore ADDY awards in 2025; co-founder Matt Doud also received AAF Baltimore's Lifetime Achievement Award.
- CareFirst's 'With Care' campaign won a 2024 AMA Baltimore MX platinum award and a Gold w3 award.
- Preen's spring 2024 campaign was second runner-up for Campaign of the Year at the MX Awards.
- PRSA Maryland recognized Planit's Sheetz media-relations work and Minute Rice influencer campaign in 2024.
- Planit has also reported Emmy, Clio, EY Entrepreneur Of The Year and PRSA Maryland PR Team of the Year recognition.

## Latest updates

- **2026-09** — Planit shared AAF Baltimore recognition for Harry Hammel's Game Changer Award and promoted a recent Charm City Run brand refresh.
- **2026-08** — The agency showcased new work for Curio Wellness, Bloomberg Law and a Dunlop Protective Footwear collaboration with Hunter Boots.
- **2026-06** — Planit published federal advertising, public-relations and graphic-design capabilities under its GSA schedule.
- **2025-03** — Planit marked its 30th year with four Baltimore ADDY awards, while Matt Doud received AAF Baltimore's Lifetime Achievement Award.
- **2024-10** — DuPont selected Planit to support multiple shelter brands across strategy, creative, digital, media, social, influencer and PR work.

## Links

- Website: https://planitagency.com
- LinkedIn: https://www.linkedin.com/company/planit
- Twitter/X: https://twitter.com/planit
- Instagram: https://instagram.com/planitagency
- Facebook: https://www.facebook.com/planitagency
- TikTok: https://www.tiktok.com/@planitagency/

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Profile page: https://yespress.io/planit
Published by YesPress — https://yespress.io
Last updated: 2026-09-24