# Planet Protector Group

> Planet Protector Group is an Australian climate-materials company that turns waste wool and recycled fibre into circular insulation. Its flagship WOOLPACK product replaces polystyrene in cold-chain packaging for food, wine and pharmaceuticals, while a newer building-insulation line extends the same wool, denim and recycled-poly technology into construction. Founded in 2016 by Joanne Howarth, the company has diverted thousands of tonnes of waste wool from landfill, eliminated millions of polystyrene boxes and returned millions in new revenue to sheep farmers across Oceania.

- **Founded:** 2016
- **Headquarters:** Sydney, New South Wales, Australia
- **Founders:** Joanne Howarth (Founder & CEO)
- **Team size:** ~18 employees
- **Products:** WOOLPACK Packaging, Building Insulation, Contract Manufacturing, Fibre Recovery & Recycling
- **Notable:** Eliminated an estimated 20 million polystyrene boxes from supply chains, Diverted around 8,000 tonnes of waste wool from landfill, Generated nearly $15 million in new revenue for local sheep farmers

## Products & services

- **WOOLPACK Packaging** — Award-winning thermal insulated packaging - lined boxes, pouches and postal packs made from sheep waste wool. Keeps pharma, food and wine temperature-stable for 120+ hours, is home-compostable, and generates around 41% lower carbon emissions than conventional options.
- **Building Insulation** — Circular insulation panels for construction made from wool, denim and recycled polyester, extending the company's fibre technology into the built environment.
- **Contract Manufacturing** — Custom manufacturing services using sustainable and recycled fibre for other brands and industries.
- **Fibre Recovery & Recycling** — Processing and repurposing textile and wool fibres across packaging, construction and geotextile applications - monetising waste streams.

## Achievements

- Eliminated an estimated 20 million polystyrene boxes from supply chains
- Diverted around 8,000 tonnes of waste wool from landfill
- Generated nearly $15 million in new revenue for local sheep farmers
- Woolpack won Gold at the 2022 Australian Banksia Sustainability Awards
- Winner at the inaugural Circle Awards and multiple PIDA packaging design awards
- Founder Joanne Howarth named Australia's first-ever Cartier Women's Initiative Laureate (2020)
- Joanne Howarth named to EY Entrepreneurial Winning Women Asia-Pacific Class of 2023
- Built the most advanced fibre-processing facility in the Southern Hemisphere, processing up to 150 tonnes of fibre weekly
- Woolpack's greenhouse gas emissions cited as ~290x lower than polystyrene, using ~70% less water

## Latest updates

- **2024-01** — Expanded from packaging into circular building insulation using wool, denim and recycled polyester.
- **2023-12** — Closed a $12M Series A from impact investors after a 15-month raise, funding a new fibre-processing facility.
- **2023-01** — Founder Joanne Howarth named to EY Entrepreneurial Winning Women Asia-Pacific Class of 2023.

## Links

- Website: https://planetprotectorgroup.com
- LinkedIn: https://www.linkedin.com/company/planet-protector-group
- YouTube: https://www.youtube.com/watch?v=ngYhFhTeo6Q
- Instagram: https://www.instagram.com/planetprotectorpackaging/

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Profile page: https://yespress.io/planet-protector-group
Published by YesPress — https://yespress.io
Last updated: 2026-07-25