# Planet FWD

> Planet FWD is a San Francisco climate management platform that helps consumer brands measure, reduce and neutralize their carbon footprint. Founded in 2019 by Zume co-founder Julia Collins, the company pairs an AI-powered life-cycle assessment engine and a database built on 16+ years of research with Scope 1, 2 and 3 corporate inventories aligned to the GHG Protocol and the Science Based Targets initiative. The result: brands like Patagonia Provisions, Kashi, Just Salad and Numi Organic Tea can put an auditable carbon number on the products people actually buy - and get a roadmap to shrink it, on average by about 35% per product.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Julia Collins (Founder & CEO)
- **Team size:** Approximately 24 employees; more than half are climate scientists, PhDs and software developers
- **Products:** Product Life Cycle Assessments (LCA), Corporate Inventory, Scope 3 Decarbonization, Carbon Labels
- **Notable:** Raised $10M Series A in May 2022, bringing total funding to roughly $16.8M, Helps brands reduce carbon emissions per product by about 35% on average, Database built on 16+ years of research

## Products & services

- **Product Life Cycle Assessments (LCA)** — AI-powered life-cycle assessments that calculate the carbon footprint of individual products. Machine learning matches ingredients and materials against a database of thousands of items so brands can see how each input affects total emissions.
- **Corporate Inventory** — Scope 1, 2 and 3 greenhouse gas inventories aligned with the GHG Protocol and the Science Based Targets initiative, giving companies a complete view of where their emissions come from.
- **Scope 3 Decarbonization** — Scenario planning and supply-chain emissions tools that model how changes to ingredients, packaging, suppliers and farm-level practices reduce emissions and hit reduction targets.
- **Carbon Labels** — Product-level carbon disclosures designed to read like a nutrition facts panel, letting brands share footprints with consumers for transparency.

## Achievements

- Raised $10M Series A in May 2022, bringing total funding to roughly $16.8M
- Helps brands reduce carbon emissions per product by about 35% on average
- Database built on 16+ years of research
- Incubated Moonshot, the first climate-friendly snack brand, which Patagonia Provisions acquired in 2023 - Patagonia's first such acquisition in over 20 years
- Launched an AI-powered decarbonization platform in October 2023 to help brands hit Scope 3 goals

## Latest updates

- **2023-03** — Patagonia Provisions acquired Moonshot, the climate-friendly snack brand incubated within Planet FWD.
- **2023-10** — Planet FWD launched an AI-powered decarbonization platform to help consumer brands reach Scope 3 reduction goals.
- **2024** — Featured by Mastercard for its work measuring the carbon footprint of food; expanded partnership with The Change Climate Project to bring product-level data to climate-label companies.

## Links

- Website: https://www.planetfwd.com
- LinkedIn: https://www.linkedin.com/company/planet-fwd
- Twitter/X: https://twitter.com/PlanetFwd

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Profile page: https://yespress.io/planet-fwd
Published by YesPress — https://yespress.io
Last updated: 2026-06-13