# Planet Fitness

> Planet Fitness is a publicly traded, high-value, low-price gym franchisor and operator built for first-time and casual exercisers. Its Judgement Free Zone positioning, large-format clubs, standardized purple-and-yellow equipment, low-cost memberships and franchise-heavy model have helped it reach approximately 21.5 million members across 2,909 clubs as of March 31, 2026. The company earns from franchise royalties and fees, corporate-owned clubs, and equipment sales to franchisees, while its app, training, recovery amenities and partner perks extend the membership beyond the workout floor.

- **Founded:** 1992
- **Headquarters:** Hampton, United States
- **Founders:** Michael Grondahl (Co-founder and former CEO), Marc Grondahl (Co-founder)
- **Team size:** Approximately 4,200 employees in supplied company data; the broader franchised system employs substantially more people
- **Products:** Classic membership, PF Black Card, PF App and PF+, PE@PF training, Franchise development and support
- **Notable:** Reached approximately 21.5 million members and 2,909 clubs as of March 31, 2026., Opened 181 clubs during 2025 and ended that year with 2,896 system-wide locations., Generated $1.31 billion in revenue in fiscal 2025, up 12.1% year over year.

## Products & services

- **Classic membership** — Entry-level membership with unlimited access to a member's home club and free in-club fitness training; current advertised pricing starts at $15 per month in the United States, with fees and terms varying by club.
- **PF Black Card** — Higher membership tier offering worldwide club access, guest privileges, PF+ digital workouts, partner perks and access to participating Black Card Spa recovery amenities.
- **PF App and PF+** — Mobile workout content, exercise guides, equipment tutorials, activity tracking and premium digital workouts for eligible members.
- **PE@PF training** — Small-group instruction and customized workout planning delivered by certified trainers at no additional charge to members.
- **Franchise development and support** — A standardized club model, national advertising, operating support, site and development processes, technology and brand systems for independent franchisees.
- **Franchise equipment supply** — Sales and placement of Planet Fitness-branded cardio, circuit and strength equipment to new and existing franchised clubs.
- **High School Summer Pass** — Seasonal program offering teens ages 14 to 19 free summer access at participating clubs in the United States and Canada.

## Achievements

- Reached approximately 21.5 million members and 2,909 clubs as of March 31, 2026.
- Opened 181 clubs during 2025 and ended that year with 2,896 system-wide locations.
- Generated $1.31 billion in revenue in fiscal 2025, up 12.1% year over year.
- Completed an IPO in August 2015 that raised approximately $216 million.
- Built a system in which approximately 90% of clubs are owned and operated by independent franchisees.
- Reported more than 12 million workouts by teens in the 2026 High School Summer Pass program by July 27, 2026.
- Contributed a cumulative $12 million to Boys & Girls Clubs of America through 2025.
- Was the first fitness brand to achieve the WELL Health-Safety Rating for Facility Operations and Management.

## Latest updates

- **2026-07** — Planet Fitness said teens in its High School Summer Pass program had completed more than 12 million workouts during the 2026 campaign by July 27.
- **2026-07** — The company launched an Apple Music acquisition offer with up to three free months for new members and more than 600 in-club 1990s-themed events.
- **2026-06** — Planet Fitness awarded $250,000 in scholarships to 50 Boys & Girls Clubs of America teens, taking total scholarship awards since 2017 to nearly $2 million.
- **2026-05** — First-quarter revenue rose 21.9% year over year to $337.2 million. Membership reached approximately 21.5 million, but slower net member growth led the company to reduce parts of its 2026 outlook and pause a planned national Black Card price increase.
- **2026-02** — Planet Fitness reported fiscal 2025 revenue of $1.31 billion, 181 new club openings and net membership growth of 1.1 million.
- **2026-02** — The company announced a new development agreement intended to add at least 27 Planet Fitness clubs in Mexico over five years.

## Links

- Website: https://www.planetfitness.com
- LinkedIn: https://www.linkedin.com/company/planet-fitness
- Twitter/X: https://twitter.com/planetfitness
- YouTube: https://www.youtube.com/@planetfitness
- Instagram: https://www.instagram.com/planet.fitness/
- Facebook: https://facebook.com/planetfitness
- TikTok: https://www.tiktok.com/@planetfitness

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Profile page: https://yespress.io/planet-fitness
Published by YesPress — https://yespress.io
Last updated: 2026-08-13