# Plain and Gladly: The War on the Support Ticket

> Plain and Gladly are attacking the same idea from opposite ends of the market: the support ticket is dead. Plain, a London startup founded by ex-Deliveroo engineers Simon Rohrbach and Matt Vagni, pulls B2B conversations out of Slack, Teams, Discord and email into one collaborative workspace, and raised a $15M Series A led by Battery Ventures in 2025. Gladly, founded in 2014 by Joseph Ansanelli in San Francisco, replaced the ticket with a single lifelong conversation per customer for consumer brands. Both bet that people, not tickets, belong at the center of support.

## Achievements

- Plain raised a $15M Series A led by Battery Ventures in February 2025, with Index Ventures and Connect Ventures participating.
- Plain is used by developer-focused companies including Sanity, Laravel, Stytch and Raycast.
- Gladly reports customers achieving an average 40% cost reduction and 50% efficiency gain, with a typical time to ROI around seven months.
- Gladly built one of the first customer service platforms organized around a single lifelong conversation per customer rather than tickets.
- Both companies helped popularize the idea that support should be organized around people and channels, not case numbers.

## Latest updates

- **2025-02** — Plain closed a $15M Series A led by Battery Ventures to expand AI features, grow the team and open a San Francisco office.
- **2025-05** — Gladly repositioned around AI-driven customer experience built for lifetime value.

## Links

- Website: https://www.plain.com/
- LinkedIn: https://www.linkedin.com/company/plainhq/
- Twitter/X: https://twitter.com/plain_com
- GitHub: https://github.com/team-plain

---

Profile page: https://yespress.io/plain-gladly-kill-the-support-ticket
Published by YesPress — https://yespress.io
Last updated: 2026-08-05