# Placester

> Placester is a Boston-based real estate technology company that gives agents, teams and brokerages a no-code way to build IDX-ready websites and run their marketing. Founded in 2011 by former agent Matt Barba and technologist Frederick Townes, it pairs drag-and-drop website building with MLS/IDX listing search, a built-in CRM, and email automation. After raising roughly $100M-plus in venture funding and acquiring RealSatisfied, Barba and a group of investors bought the company back from its VCs in 2020 to refocus on its core product and customers. Placester says its tools have served on the order of 400,000 real estate professionals.

- **Founded:** 2011
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Matt Barba (Co-Founder & CEO), Frederick Townes (Co-Founder & former CTO)
- **Team size:** ~26 employees (estimate)
- **Products:** Real Estate Website Builder, IDX / MLS Integration, CRM & Email Marketing, AI Website Builder, Brokerage & Team Management
- **Notable:** Launched out of TechStars Boston in 2011., Raised roughly $100M-plus in total venture funding, including a $50M Series D in 2017., Acquired RealSatisfied in 2016, reaching a combined ~400,000 agents.

## Products & services

- **Real Estate Website Builder** — No-code, drag-and-drop builder with customizable modern templates for agents, teams and brokerages.
- **IDX / MLS Integration** — Direct connection to 600+ MLSs with integrated listing search, area pages, featured and saved-search listings.
- **CRM & Email Marketing** — Lead capture, activity tracking, lead scoring, automated email campaigns and listing alerts, plus drip campaigns.
- **AI Website Builder** — Generates a functional IDX-ready site in minutes and lets users update it by chatting with AI.
- **Brokerage & Team Management** — Agent onboarding, roster and multi-site management for teams and brokerages on scalable plans.

## Achievements

- Launched out of TechStars Boston in 2011.
- Raised roughly $100M-plus in total venture funding, including a $50M Series D in 2017.
- Acquired RealSatisfied in 2016, reaching a combined ~400,000 agents.
- Founder Matt Barba and investors reacquired the company from its VCs in 2020.
- Connects agent websites to 600+ MLSs.
- Launched an AI-powered website builder in 2025.

## Latest updates

- **2025-11** — Launched an AI website builder that generates functional, IDX-ready sites in minutes and edits via chat.
- **2020** — Matt Barba and a group of investors reacquired Placester from its venture backers to refocus on core products and customers.

## Links

- Website: https://placester.com
- LinkedIn: http://www.linkedin.com/company/placester-inc
- Twitter/X: http://twitter.com/placester
- YouTube: https://www.youtube.com/user/placester
- Instagram: https://www.instagram.com/placester/
- Facebook: http://www.facebook.com/pages/Placester/320744871774

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Profile page: https://yespress.io/placester
Published by YesPress — https://yespress.io
Last updated: 2026-07-18