# Placer.ai

> Placer.ai is a location intelligence platform that turns anonymized mobile-device signals into foot-traffic, trade-area, and audience analytics for the physical world. Founded in 2018, it gives retailers, commercial real estate firms, brands, hospitality operators, and government agencies the same kind of click-level visibility that e-commerce takes for granted - but for stores, malls, restaurants, and Main Streets. The company crossed $100M ARR in 2024 and serves thousands of customers.

- **Founded:** 2018
- **Headquarters:** Santa Cruz, California, United States
- **Founders:** Noam Ben-Zvi (Co-founder & CEO), Zohar Bar-Yehuda (Co-founder & Data Scientist), Oded Fossfeld (Co-founder & CTO), Ofir Lemel (Co-founder & CPO)
- **Team size:** ~880 employees
- **Products:** Analytics Platform, Geospatial Data API, Data Marketplace, Free Tools
- **Notable:** Reached unicorn status in 2022 at a $1B valuation, Crossed $100M ARR in 2024, Grew customer base past 4,000 organizations

## Products & services

- **Analytics Platform** — Web-based location intelligence dashboard covering visitation measurement and trends, True Trade Area, customer insights and demographics, customer journeys, competitive benchmarking, and chain and industry analysis.
- **Geospatial Data API** — Customizable API and data feeds that integrate foot traffic, demographics, sales estimation, planned development, psychographics, and more into internal or third-party applications.
- **Data Marketplace** — Advanced datasets aggregating internal and partner sources - demographics, business counts, online expenditures, climate data and beyond - for enrichment and custom reporting.
- **Free Tools** — Public tools including Chain Analysis, Industry Trends, Points of Interest, and Migration Trends used widely by analysts, journalists, and researchers.

## Achievements

- Reached unicorn status in 2022 at a $1B valuation
- Crossed $100M ARR in 2024
- Grew customer base past 4,000 organizations
- Became a go-to data source cited by major media for retail and economic trends
- Used by municipalities for COVID-19 reopening and crisis-response planning, with platform usage spiking ~300% in 2020

## Latest updates

- **2024-08** — Disclosed a $75M raise at a ~$1.5B valuation and confirmed it had reached $100M ARR; all backers were existing investors.
- **2024-07** — Closed the $75M venture round (Series C-1 authorization) with participation from GEM Realty Capital.

## Links

- Website: https://placer.ai
- LinkedIn: http://www.linkedin.com/company/placer
- Twitter/X: https://twitter.com/placer_ai
- YouTube: https://www.youtube.com/@Placerai
- Facebook: https://facebook.com/pages/Placerai/381442635729306

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Profile page: https://yespress.io/placer-ai
Published by YesPress — https://yespress.io
Last updated: 2026-06-01