# Pizza Pizza Limited

> Pizza Pizza Limited is a Toronto-based Canadian quick-service restaurant operator and franchisor behind Pizza Pizza and Pizza 73. Founded in 1967, it combines a broad, customizable menu, a centralized delivery system, franchised locations and owned digital ordering with a separate public royalty structure. Its most instructive move was confronting a poor online-ordering experience - one in three digital-delivery customers reported a problem - and rebuilding the journey around customer data, visual feedback and fewer checkout steps.

- **Founded:** 1967
- **Headquarters:** Toronto, Canada
- **Founders:** Michael Overs (Founder)
- **Team size:** Approximately 2,300 employees according to the supplied company-data record; public LinkedIn data places the organization in the 1,001-5,000 range.
- **Products:** Pizza Pizza restaurants, Pizza 73, Mobile and web ordering, Club 11-11, PZA Pizzeria
- **Notable:** Grew from one 300-square-foot Toronto shop to more than 750 restaurants across Canada., Won a Webby Award for its iPhone ordering app in 2011., Reported a 12% year-over-year increase in digital sales after simplifying complex online ordering and payment.

## Products & services

- **Pizza Pizza restaurants** — Quick-service pizza, slices, wings, panzerottis, sides, desserts, drinks and dietary-option menus sold through dine-in, pickup and delivery.
- **Pizza 73** — Western Canadian pizza and wings brand acquired in 2006 and used as part of the group’s restaurant and product-testing network.
- **Mobile and web ordering** — Direct ecommerce with customization, saved favourites, repeat ordering, loyalty features and live order tracking.
- **Club 11-11** — Digital loyalty program that lets customers earn and redeem rewards through Pizza Pizza’s direct channels.
- **PZA Pizzeria** — International-format brand launched with a master franchise partner in Mexico.
- **Franchising and operator support** — Location support, lease and regulatory assistance, training, supply-chain coordination, marketing and operating systems for franchisees.
- **XXL pizza** — An 18-inch pizza tested through Pizza 73 before national rollout at Pizza Pizza.

## Achievements

- Grew from one 300-square-foot Toronto shop to more than 750 restaurants across Canada.
- Won a Webby Award for its iPhone ordering app in 2011.
- Reported a 12% year-over-year increase in digital sales after simplifying complex online ordering and payment.
- A later web rebuild made ordering 15% faster; Pizza Assistant users reportedly doubled basket size and cut bounce rate by 50%.
- Named one of Canada’s Most Admired Corporate Cultures for 2022.
- Named Strategy magazine’s Brand of the Year in 2023.
- Received the Canadian Franchise Association’s Franchisees’ Choice designation in 2025.
- Ranked 50th among the 2025 Best Workplaces in Canada.
- Named number one in Elite Franchise Canada’s Top 100 for a second consecutive year in 2026.
- The 2025 royalty pool produced C$635.5 million in system sales, up 2.4% year over year.

## Latest updates

- **2026-05** — Launched the limited-time Buck an Inch pizza promotion with broadcaster Buck Martinez.
- **2026-03** — Reported 2025 royalty-pool system sales of C$635.5 million, up 2.4%, with same-store sales up 0.9% and 18 net restaurant additions.
- **2026-02** — Named number one in Elite Franchise Canada’s Top 100 for a second consecutive year.
- **2025-12** — Promoted its on-time-or-free guarantee through a campaign contrasting delivery punctuality with Toronto’s delayed Eglinton LRT.
- **2025-05** — Announced a multi-year official-pizza partnership with the Winnipeg Blue Bombers.
- **2025-04** — Received the 2025 Franchisees’ Choice designation and recognition on the Best Workplaces in Canada list.
- **2025-04** — Rolled out an 18-inch XXL pizza nationally after testing the format through Pizza 73.

## Links

- Website: https://www.pizzapizza.ca
- LinkedIn: https://www.linkedin.com/company/pizza-pizza-ltd
- Twitter/X: https://twitter.com/PizzaPizzaLtd
- YouTube: https://www.youtube.com/@PizzaPizzaCanada
- Instagram: https://www.instagram.com/pizzapizzaltd/
- Facebook: https://www.facebook.com/PizzaPizzaCanada

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Profile page: https://yespress.io/pizza-pizza-limited
Published by YesPress — https://yespress.io
Last updated: 2026-08-23