# Pique

> Pique (piquelife.com) is a Los Angeles-based direct-to-consumer wellness brand best known for pioneering crystallized whole-leaf tea. Founded by Simon Cheng, the company turns organic teas and plant compounds into single-serve crystals that dissolve in cold or hot water, and it has expanded into skin, gut, hydration and energy supplements built around its Cold Extraction Technology and Triple Toxin Screening standards.

- **Founded:** 2016
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Simon Cheng (Founder & CEO), Amanda Wee (Co-Founder)
- **Team size:** ~39-47 employees
- **Products:** Tea Crystals, Sun Goddess Matcha, BT Fountain, Radiant Skin Duo Protocol, Daily Radiance / Liposomal Vitamin C
- **Notable:** Pioneered crystallized whole-leaf tea for cold-brew, single-serve use., Raised venture funding from First Round Capital and Khosla Ventures for a tea startup., Featured in ELLE, Forbes, Fortune, and Bon Appetit.

## Products & services

- **Tea Crystals** — Single-serve crystallized whole-leaf teas (green, black, herbal, probiotic) that dissolve instantly in hot or cold water.
- **Sun Goddess Matcha** — Organic ceremonial-grade matcha, quadrupled-screened for purity, marketed for calm, clean energy and skin support.
- **BT Fountain** — An inside-out hydration and skin supplement built around ceramides and hyaluronic acid support.
- **Radiant Skin Duo Protocol** — A bundled ritual pairing Sun Goddess Matcha and BT Fountain for skin hydration and anti-inflammatory support.
- **Daily Radiance / Liposomal Vitamin C** — Liposomal vitamin C for enhanced bioavailability and immune support.
- **Electrolyte & wellness supplements** — Bioavailable minerals, adaptogens and metabolic-support blends for hydration, gut, and energy.

## Achievements

- Pioneered crystallized whole-leaf tea for cold-brew, single-serve use.
- Raised venture funding from First Round Capital and Khosla Ventures for a tea startup.
- Featured in ELLE, Forbes, Fortune, and Bon Appetit.
- Built a Triple Toxin Screening standard (pesticides, heavy metals, toxic mold) as a category differentiator.
- Developed proprietary Cold Extraction Technology (CET) and Full-Spectrum Isolate Synthesis (F-SIS) methods.

## Latest updates

- **2025-04** — Refreshed brand and Shopify storefront with a new logo and 'source of radiant health' positioning.
- **2023-08** — Expanded skin-and-beauty line pairing Sun Goddess Matcha with BT Fountain in the Radiant Skin Duo protocol.

## Links

- Website: https://piquelife.com
- LinkedIn: http://www.linkedin.com/company/pique
- Twitter/X: https://twitter.com/pique
- YouTube: https://www.youtube.com/c/PiqueTea
- Instagram: https://www.instagram.com/piquelife/
- Facebook: https://facebook.com/pique
- TikTok: https://www.tiktok.com/@piquelife

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Profile page: https://yespress.io/pique
Published by YesPress — https://yespress.io
Last updated: 2026-07-03