# Pipitone

> Pipitone is an independent Pittsburgh integrated marketing and communications agency founded by Scott Pipitone in 1992. It combines brand strategy, creative, digital marketing, public relations and social media, with unusually deep category expertise in building products as well as energy, health and wellness, industrial products, retail and hospitality, and community development.

- **Founded:** 1992
- **Headquarters:** Pittsburgh, United States
- **Founders:** Scott Pipitone (Founder, President and CEO)
- **Products:** Brand strategy and creative, Digital marketing and experience, Public relations, Social media, Industry-specialist integrated marketing
- **Notable:** Won 13 honors including Best in Show at the 2026 PRSA Pittsburgh Renaissance Awards; the Vitro BirdSmart campaign received a perfect score., Pipitone says building-products clients earned 51 Architectural Record Advertising Excellence Awards from 2011 through the date of its published category overview., The Vitro BirdSmart launch shipped more than 900 samples in under nine months and was preferred by 58% of respondents in Vitro's 2025 brand study.

## Products & services

- **Brand strategy and creative** — Research, positioning, naming, identity systems, messaging, campaigns, graphic design and brand architecture.
- **Digital marketing and experience** — Website strategy and design, SEO, SEM, digital advertising, analytics, CRM, marketing automation and lead nurturing.
- **Public relations** — Media relations, crisis planning, reputation management, media training, events, writing and strategic communications.
- **Social media** — Organic and paid social strategy, content production, audience engagement, sentiment analysis and influencer collaboration.
- **Industry-specialist integrated marketing** — Integrated programs for building products, energy, health and wellness, industrial products, retail and hospitality, and community development.

## Achievements

- Won 13 honors including Best in Show at the 2026 PRSA Pittsburgh Renaissance Awards; the Vitro BirdSmart campaign received a perfect score.
- Pipitone says building-products clients earned 51 Architectural Record Advertising Excellence Awards from 2011 through the date of its published category overview.
- The Vitro BirdSmart launch shipped more than 900 samples in under nine months and was preferred by 58% of respondents in Vitro's 2025 brand study.
- The Bobrick End Period Poverty campaign delivered more than 1.2 million impressions.
- The Kingspan Sustainability Resource Center received more than 11,000 page views after launch.
- The Eat'n Park and Grist House Strawberry Pie Forever cans sold out within two hours, with remaining kegs selling out within days.
- A pandemic relief outreach campaign supported 679 Pennsylvania COVID-19 grants and nearly $3 million in debt relief for neighborhood businesses.
- Named one of the Pittsburgh region's Best Places to Work by Pittsburgh Business Times in 2013.

## Latest updates

- **2026-07** — The agency published its 30-minute Brand Makeover Challenge, using absurd fictional products to make cross-disciplinary teams define a brand, audience and pitch.
- **2026-02** — Pipitone won 13 PRSA Pittsburgh Renaissance Awards, including Best in Show for Vitro BirdSmart; Lynn McMahon entered the chapter's Hall of Fame.
- **2026-02** — Melissa Dunn joined as vice president of strategic communications with a focus on health and wellness communications.
- **2025-12** — Pipitone named the National Aviary as a holiday GivesaHand conservation partner.
- **2025-03** — Vitro launched BirdSmart Bird Safe Glass with a campaign spanning sales training, video, PR, social and continuing education.

## Links

- Website: https://www.pipitone.com/
- LinkedIn: https://www.linkedin.com/company/pipitoneexpectgreat/
- Twitter/X: https://twitter.com/pipitonegroup
- YouTube: https://www.youtube.com/channel/UClBUaDZPCjIdfWWpRyWRZOg
- Instagram: https://www.instagram.com/pipitone_expectgreat/
- Facebook: https://www.facebook.com/pipitoneexpectgreat

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Profile page: https://yespress.io/pipitone
Published by YesPress — https://yespress.io
Last updated: 2026-09-23