# Pinterest

> Pinterest is a visual discovery and inspiration platform where people find and save ideas for projects and interests, from recipes and home decor to fashion and travel. Founded in 2010 and headquartered in San Francisco, it lets users organize images called Pins into themed collections called boards, and increasingly acts as a shopping-and-discovery engine powered by visual search and AI. Publicly traded on the NYSE, Pinterest reached roughly 631 million monthly active users and $4.2 billion in 2025 revenue, earning nearly all of that from advertising.

- **Founded:** 2010
- **Headquarters:** San Francisco, California, USA
- **Founders:** Ben Silbermann (Co-founder, Executive Chairman (former CEO)), Evan Sharp (Co-founder, former Chief Design & Creative Officer), Paul Sciarra (Co-founder (departed early))
- **Team size:** ~4,000-5,000 employees
- **Products:** Pins & Boards, Pinterest Lens, Shopping / Product Pins, Advertising Platform, Try On (AR)
- **Notable:** Grew to ~631 million global monthly active users by Q1 2026, Reached $4.22 billion in annual revenue in 2025, up 16% year over year, Went public on the NYSE in April 2019 (ticker PINS)

## Products & services

- **Pins & Boards** — The core product: users save images (Pins) and organize them into themed collections (boards) for projects and interests.
- **Pinterest Lens** — Visual search that lets users photograph an object to find visually similar ideas and shoppable products; processes 600M+ visual searches per month.
- **Shopping / Product Pins** — Pins enriched with real-time pricing, availability and purchase links, plus Shop the Look and shoppable search surfaces.
- **Advertising Platform** — Promoted Pins, video, carousel and shopping ads for businesses; the source of roughly 99% of company revenue.
- **Try On (AR)** — Augmented reality feature to preview beauty and home products, such as lipstick shades or furniture, before buying.
- **Collages / Shuffles** — Creative cut-out collage tools popular with Gen Z for remixing saved Pins into original visual boards.
- **Pinterest Assistant & Ask Pinterest** — AI features rolling out through 2026 for conversational, visual-first and agentic search and shopping, powered by Pinterest's Taste Graph and the Pennock generative retrieval system.

## Achievements

- Grew to ~631 million global monthly active users by Q1 2026
- Reached $4.22 billion in annual revenue in 2025, up 16% year over year
- Went public on the NYSE in April 2019 (ticker PINS)
- Processes over 600 million visual searches per month via Pinterest Lens
- Users have created more than 12.4 billion boards on the platform
- Became a leading discovery platform for Gen Z, now ~42% of its user base
- Achieved GAAP profitability, with $417M net income and $1.27B adjusted EBITDA in 2025

## Latest updates

- **2026-06** — At Cannes 2026, Pinterest unveiled new AI tools for ads and personalized shopping, including Pinterest Assistant and the experimental Ask Pinterest app.
- **2026-04** — Reported Q1 2026 revenue of $1.008 billion (up 18% YoY) and 631 million global monthly active users (up 11% YoY).
- **2026-02** — Reported full-year 2025 revenue of $4.22 billion and 619 million average MAUs, with GAAP net income of $417 million.
- **2026-01** — Extended Pennock, its proprietary generative retrieval system, to serve personalized content globally across all surfaces.

## Links

- Website: https://www.pinterest.com
- LinkedIn: https://www.linkedin.com/company/pinterest
- Twitter/X: https://twitter.com/pinterest
- GitHub: https://github.com/pinterest
- YouTube: https://www.youtube.com/pinterest
- Instagram: https://www.instagram.com/pinterest
- Facebook: https://www.facebook.com/Pinterest
- TikTok: https://www.tiktok.com/@pinterest

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Published by YesPress — https://yespress.io
Last updated: 2026-07-15