# PINATA

> PINATA (Go Pinata Inc.) is a New York-based enterprise SaaS company building the operating system for front-line brand execution. Its platform unifies budgeting, scheduling, task execution, reporting, and payments so brands, distributors, agencies, and field teams can plan, run, and measure real-world activations in stores, warehouses, trade shows, and the field. Originally focused on experiential marketing, PINATA now serves the beverage-alcohol, CPG, and cannabis industries, replacing clipboards and spreadsheets with data-driven TaskFlows used across thousands of organizations.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Josh Wand (Co-Founder (also Founder & CEO of ForceBrands)), Ian Ferguson (CEO (COO 2018-2022, CEO since 2022))
- **Team size:** ~28 employees
- **Products:** PINATA Platform (OS for Brand Execution), TaskFlows, Field Verification & Compliance, Analytics & Reporting, Integrated Payments
- **Notable:** Closed a $10M Series A in November 2022 led by M13 and Bullpen Capital, Reported 5x year-over-year growth heading into the Series A, Platform used across 5,800+ organizations and 94,000+ collaborators

## Products & services

- **PINATA Platform (OS for Brand Execution)** — An enterprise operating system unifying budgeting, execution, reporting, and payments for field operations, consolidating what previously required an average of 4.2 separate tools into one interface.
- **TaskFlows** — Structured, standardized, data-driven task management for front-line teams, with leadership setting goals, managers building schedules, and front-line workers executing defined tasks and standardized reports.
- **Field Verification & Compliance** — Photo and GPS verification of activations plus automated compliance monitoring and real-time alerts.
- **Analytics & Reporting** — Live field data capture (competitor analysis, conversion rates, customer interactions) with auto-generated dashboards, QBR decks, and depletion reports.
- **Integrated Payments** — Built-in payments to field staff and partners with rapid turnaround (average 2.3 hours).

## Achievements

- Closed a $10M Series A in November 2022 led by M13 and Bullpen Capital
- Reported 5x year-over-year growth heading into the Series A
- Platform used across 5,800+ organizations and 94,000+ collaborators
- Board includes executives from Yext, WorkForce Software, and ButterflyMX

## Latest updates

- **2022-11** — Closed $10M Series A led by M13 and Bullpen Capital following 5x YoY growth; expanded board with Rob Olson and Ann Lai.
- **2022-11** — Repositioned to optimize front-line workforces across retail, warehouses, restaurants, and trade shows amid recession concerns.

## Links

- Website: https://www.gopinata.com
- LinkedIn: https://www.linkedin.com/company/go-pinata
- Twitter/X: https://twitter.com/gopinata
- Facebook: https://facebook.com/workmance

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Profile page: https://yespress.io/pinata
Published by YesPress — https://yespress.io
Last updated: 2026-06-07