# Picture Motion

> Picture Motion is a New York-based social impact and cause-marketing agency that helps films, television, books and podcasts travel beyond passive viewing. Its impact producers design strategy, recruit nonprofit and educational partners, organize community screenings and events, create discussion guides and digital hubs, and measure what audiences do next. Founded in 2012, the company says it has worked on more than 400 projects; Publicis Media U.S. acquired it in November 2024 and placed it within Publicis Media Content & Innovation.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Christie Marchese (Founder and former CEO), Wendy Cohen (Early partner and former president)
- **Products:** Impact strategy and campaign management, Partnership development, Grassroots and educational screenings, Impact events and experiences, Toolkits, discussion guides and digital impact hubs
- **Notable:** Worked on more than 400 film, television, book and podcast projects over its first 12 years, according to the company., The Story of Plastic campaign facilitated 1,373 virtual screenings and panels in 86 countries and 33 languages, reaching an estimated 50,000-plus people., True Justice reached an estimated 30,000-plus people through 366 grassroots screenings, including 10,000 students.

## Products & services

- **Impact strategy and campaign management** — Defines an issue-based campaign's goals, priority audiences, theory of change, tactics, calendar and measures of success.
- **Partnership development** — Recruits nonprofits, foundations, educators, advocates, influencers and community groups that can credibly carry a story into existing networks.
- **Grassroots and educational screenings** — Runs in-person, virtual and hybrid tours; supports hosts with licensing, facilitation, promotion and post-screening programming.
- **Impact events and experiences** — Produces panels, premieres, museum tours, advocacy events and other convenings around film and media projects.
- **Toolkits, discussion guides and digital impact hubs** — Creates practical materials that help viewers teach, discuss, share and act on a story's subject.
- **Digital engagement and impact measurement** — Builds social and email campaigns, tracks downloads and clicks, gathers surveys and reports on participation and audience response.
- **To Be Seen: Awards Impact Initiative** — A 2025 initiative providing awards-season marketing support to films from underrepresented filmmakers, casts and talent.

## Achievements

- Worked on more than 400 film, television, book and podcast projects over its first 12 years, according to the company.
- The Story of Plastic campaign facilitated 1,373 virtual screenings and panels in 86 countries and 33 languages, reaching an estimated 50,000-plus people.
- True Justice reached an estimated 30,000-plus people through 366 grassroots screenings, including 10,000 students.
- The Territory campaign supported 140 educational screenings across 39 countries and recorded 6,174 digital-asset clicks and downloads.
- The Aftershock campaign facilitated more than 215 screenings and generated $90,500 in panel honorariums.
- The Fed Up campaign recruited more than 65 national partners and 65,000 challenge participants; 96% of surveyed participants said the challenge changed how they consumed sugar.
- My Beautiful Stutter reached 11,000 people through 147 community and school screenings; 98% of surveyed attendees felt compelled to educate peers.
- Publicis Media U.S. acquired the company in November 2024.

## Latest updates

- **2026-01** — Picture Motion joined the coalition behind Solidarity House at the 2026 Sundance Film Festival, a gathering space for independent storytellers, cultural strategists and movement builders.
- **2025-11** — Launched the To Be Seen: Awards Impact Initiative with backing from Pop Culture Collaborative; Bob Trevino Likes It and Speak formed the first cohort.
- **2024-11** — Publicis Media U.S. acquired Picture Motion and placed it inside Publicis Media Content & Innovation; financial terms were not disclosed.

## Links

- Website: https://picturemotion.com/
- LinkedIn: https://www.linkedin.com/company/picture-motion
- Twitter/X: https://x.com/picturemotion__
- Instagram: https://www.instagram.com/picturemotion__/
- Facebook: https://www.facebook.com/citizenpicmo

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Profile page: https://yespress.io/picture-motion
Published by YesPress — https://yespress.io
Last updated: 2026-09-24