# Picnic

> Picnic is a London-born ad-tech company building user-first advertising for the open web. It packages social-media-style ad formats - Stories, swipe-to-act, emoji reactions - and delivers them on premium publisher inventory, aiming to make ads people actually engage with rather than ignore. Founded in 2017 by Matthew Goldhill, Picnic pairs its creative formats with PIQ, an inventory-quality platform, and ships every campaign carbon neutral, claiming roughly 50% lower emissions than the industry standard.

- **Founded:** 2017
- **Headquarters:** London, United Kingdom
- **Founders:** Matthew Goldhill (Founder & CEO)
- **Team size:** ~35 employees
- **Products:** Creative Formats, PIQ (Picnic Inventory Quality), Studio, Quality Media packages
- **Notable:** Delivered 600+ campaigns across multiple verticals, Worked with major brands including EE, L'Oreal and Amazon, Named to the Startups 100 2020 list (Startups.co.uk)

## Products & services

- **Creative Formats** — Social-media-inspired mobile ad formats - Stories, Swipe Right, emoji reaction bars - that load fast and invite engagement instead of interrupting it.
- **PIQ (Picnic Inventory Quality)** — An inventory-intelligence platform that assesses whether a webpage is suitable for effective ad delivery, scoring quality before a campaign runs.
- **Studio** — A tool that lets publishers build native, user-friendly ad formats for their own inventory.
- **Quality Media packages** — Curated media buys for brand awareness and customer acquisition across premium publisher inventory, delivered carbon neutral.

## Achievements

- Delivered 600+ campaigns across multiple verticals
- Worked with major brands including EE, L'Oreal and Amazon
- Named to the Startups 100 2020 list (Startups.co.uk)
- Launched PIQ, described as a first-of-its-kind inventory intelligence platform (Jan 2024)
- Ships campaigns carbon neutral with ~50% lower emissions than industry standard

## Latest updates

- **2024-01** — Launched PIQ (Picnic Inventory Quality), an inventory intelligence platform to assess a webpage's suitability for effective ad delivery.
- **2023-09** — Closed a £1M round led by FirstPartyCapital with backing from MiQ's Gurman Hundal and Scope3's Brian O'Kelley to fund US expansion.

## Links

- Website: https://picnic.io
- LinkedIn: https://www.linkedin.com/company/picnic-io
- Twitter/X: https://twitter.com/picnic_media
- Facebook: https://facebook.com/picnicmedialtd

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Profile page: https://yespress.io/picnic
Published by YesPress — https://yespress.io
Last updated: 2026-06-13