# Piano

> Piano sells enterprise software for digital analytics, audience segmentation, subscription management and content distribution. Its integrated platform helps publishers and other digital businesses use behavioral data to personalize offers, measure revenue and retain customers.

- **Founded:** 2015
- **Headquarters:** Amsterdam, Netherlands
- **Founders:** Tomáš Bella (Co-founder and former CEO of predecessor Piano Media), Tim Dirrenberger (Tinypass co-founder; Piano Chief Technology Officer), David Restrepo (Tinypass co-founder; former Chief Strategy Officer), Will Coghlan (Tinypass co-founder), Trevor Kaufman (Early Tinypass investor; Tinypass CEO from 2012 and founding CEO of combined Piano in 2015; former CEO)
- **Products:** Piano Analytics, Piano Subscriptions, Piano Composer, Piano Audience, Piano Amplifier
- **Notable:** Current company About page reports more than 1,000 clients and more than 400 billion tracked events monthly., Inc. 5000 positions include No. 440 in 2018, No. 708 in 2019 and No. 1,028 in 2021., Forbes ranked Piano No. 41 on America’s Best Startup Employers in 2022.

## Products & services

- **Piano Analytics** — Behavioral measurement, flexible event data, reporting and analysis with privacy controls; expanded through the 2021 AT Internet acquisition.
- **Piano Subscriptions** — Subscription optimization suite including personalized paywalls, offers, identity, access, subscription insights and management and billing built on Stripe.
- **Piano Composer** — Visual rules and journey orchestration for audience-specific offers and access experiences.
- **Piano Audience** — Real-time CDP/DMP for integrating customer data, creating audience segments and exporting them to Piano or external systems.
- **Piano Amplifier** — Organic and paid social campaigns, newsletters and push notifications for audience development.
- **Piano AI** — Reveal supplies report insights; Query supports natural-language data questions; MCP connects analytics to external AI workflows. The platform page also describes autonomous Agents as forthcoming.
- **Strategic Services** — Paid consulting, pricing research, experimentation and revenue optimization alongside enterprise software.

## Achievements

- Current company About page reports more than 1,000 clients and more than 400 billion tracked events monthly.
- Inc. 5000 positions include No. 440 in 2018, No. 708 in 2019 and No. 1,028 in 2021.
- Forbes ranked Piano No. 41 on America’s Best Startup Employers in 2022.

## Latest updates

- **2026-10** — Piano Academy ran October 6-7 in Amsterdam. Its October 6 recap reports customer discussions of dynamic paywalls, AI, audience data and payment recovery.
- **2026-09** — Academy’s October recap states 891,279 subscriptions were renewing on Stripe Billing through Piano as of September 28, 2026; company-reported operational figure.
- **2026-10** — Leadership page checked October 11 lists Nick Worth as CEO and Tim Dirrenberger as CTO; this is an observation date, not a claimed appointment date.
- **2025-02** — Runway announced the US$75 million loan facility alongside a US$45 million Series D led by Updata Partners.

## Links

- Website: https://piano.io
- LinkedIn: https://www.linkedin.com/company/piano-io/
- Twitter/X: https://x.com/piano_io
- GitHub: https://github.com/at-internet
- Facebook: https://www.facebook.com/piano.io/

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Profile page: https://yespress.io/piano
Published by YesPress — https://yespress.io
Last updated: 2026-10-11