# Phyllo

> Phyllo is a universal API that gives developers and businesses secure, creator-consented access to data across hundreds of social and creator platforms - YouTube, Instagram, TikTok, Twitch, LinkedIn, Substack, Shopify and more. Often described as 'Plaid for the creator economy,' Phyllo maintains live data feeds and returns a normalized dataset covering identity, engagement, content and income, so companies building influencer marketing tools, creator-focused fintech, and brand-safety screening can integrate once instead of wrangling dozens of individual platform APIs.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Akhil Bhiwal (Co-founder & CEO), Achintya Gupta (Co-founder), Mohit Kumar (Co-founder)
- **Team size:** ~94 employees
- **Products:** Universal Social Data API, Income API, Engagement & Identity API, Influencer Vetting / Brand-Safety Screening, Social Listening & Online Safety
- **Notable:** Raised $17.8M total, including a $15M Series A led by RTP Global (2022)., Built a universal API spanning hundreds of creator and Web3 platforms., Attracted angel investors from Plaid, Coinbase, Audible and Teachable.

## Products & services

- **Universal Social Data API** — A single API and SDK to access creator-consented data - identity, engagement, content and income - across hundreds of social and creator platforms including YouTube, Instagram, TikTok, Twitch, LinkedIn, Substack, Discord and Shopify.
- **Income API** — Pulls authenticated, real-time income and transaction-level data (ad revenue, payouts, sponsorships, TDS, timestamps) from creator and independent-work platforms once a creator connects their account - used for credit decisioning and income verification.
- **Engagement & Identity API** — Returns normalized profile, audience and engagement metrics - follower counts, views, likes, comments, engagement rate, demographics - for creator discovery and social identity verification.
- **Influencer Vetting / Brand-Safety Screening** — AI-assisted screening of creator profiles for reputation and brand-safety risks before partnerships, with scheduled re-screening and alerts on new risk signals.
- **Social Listening & Online Safety** — Tools for social listening, content analysis and risk assessment built on Phyllo's cross-platform data pipeline.
- **Clayface** — An AI brand analyst product aimed at CPG and brand teams for social and brand intelligence.

## Achievements

- Raised $17.8M total, including a $15M Series A led by RTP Global (2022).
- Built a universal API spanning hundreds of creator and Web3 platforms.
- Attracted angel investors from Plaid, Coinbase, Audible and Teachable.
- Positioned as the 'Plaid for the creator economy' by VentureBeat and industry press.
- Expanded from data access into AI-driven vetting, social listening and brand intelligence.

## Latest updates

- **2024-11** — Launched LinkedIn APIs, expanding platform coverage for creator and professional data.
- **2024-09** — Began building LLMs for visual intelligence and social listening on social media.
- **2025-09** — Rolled out online-safety and risk-assessment solutions built on its data pipeline.
- **2025** — Introduced Clayface, an AI brand-analyst product for CPG and brand teams.

## Links

- Website: https://getphyllo.com
- LinkedIn: https://www.linkedin.com/company/getphyllo
- Twitter/X: https://twitter.com/getphyllo
- Facebook: https://facebook.com/getPhyllo/

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Profile page: https://yespress.io/phyllo
Published by YesPress — https://yespress.io
Last updated: 2026-07-18