# Photoroom

> Photoroom is a Paris-based AI photo-editing company serving online sellers, brands and marketplaces through mobile and web subscriptions, batch tools and an image API. Its focus is product imagery: removing backgrounds, generating settings and shadows, and fitting accurate visuals into catalog workflows.

- **Founded:** 2019
- **Headquarters:** Paris, France
- **Founders:** Matthieu Rouif (Co-founder and CEO), Eliot Andres (Co-founder and CTO)
- **Products:** Mobile and web photo editor, Batch editing, Image Editing API, Studio HD, Photoroom for Shopify
- **Notable:** Investor announcement reported $64 million total funding by February 2024., Company reports more than 7 billion images processed annually in June 2026., Company case study reports over one million Depop listings using integrated tools.

## Products & services

- **Mobile and web photo editor** — Background removal, retouching, resizing, templates and synchronized projects on iOS, Android and web.
- **Batch editing** — Apply reusable edits to groups of product images.
- **Image Editing API** — Programmatic image editing, backgrounds, shadows and related catalog operations.
- **Studio HD** — AI Backgrounds model emphasizing realistic lighting, detail and proportions.
- **Photoroom for Shopify** — Create, edit and publish listings with control over publishing.
- **Product Fixer and fidelity checking** — Compare generated imagery with reference products and offer repairs.
- **Visual QA** — Enterprise API checks for workflow suitability and output fidelity.

## Achievements

- Investor announcement reported $64 million total funding by February 2024.
- Company reports more than 7 billion images processed annually in June 2026.
- Company case study reports over one million Depop listings using integrated tools.
- Sifted profiled Photoroom as profitable in October 2024; no audited current margin is provided.

## Latest updates

- **2026-06** — Brand refresh unified the mobile and enterprise identities.
- **2026-07** — Product updates announced automatic fidelity checking, AI Scenes and Shopify support on Android.
- **2026-09** — August recap published September 1: batch focused mode, up to 4x export upscaling and upgraded fashionFidelity API checks.

## Links

- Website: https://www.photoroom.com
- LinkedIn: https://www.linkedin.com/company/photoroom
- Twitter/X: https://twitter.com/photoroom_app
- GitHub: https://github.com/Photoroom
- YouTube: https://www.youtube.com/c/PhotoRoom
- Instagram: https://www.instagram.com/photoroom/
- Facebook: https://www.facebook.com/groups/photoroomcommunity
- TikTok: https://www.tiktok.com/@photoroom

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Profile page: https://yespress.io/photoroom
Published by YesPress — https://yespress.io
Last updated: 2026-10-04