# Philipp Wolf

> Philipp Wolf is the co-founder and CEO of Custify, a customer success software company serving SaaS businesses. He began working at Avira while in high school, initially reverse engineering computer viruses, and spent 17 years building and leading teams there. His work at Custify addresses the gap between companies’ investment in customer acquisition and their efforts to help existing customers succeed. He also writes and speaks about retention, customer data and building customer success teams.

- **Role:** Co-Founder & CEO at Custify
- **Organizations:** Custify, Avira
- **Education:** Harvard Business School
- **Known for:** Co-founded and leads Custify., Spent 17 years at Avira, progressing from virus research to team leadership., Recognized as Bootstrapper of the Year at the Tekpon Awards 2025.

## Career timeline

- **Early 1990s** — Acquired his first PC to play games, then became interested in software development.
- **During high school** — Started at Avira reverse engineering computer viruses, later becoming a lab manager.
- **2013–2017** — Worked on Avira’s management board, as described by colleague Jochen Gaßner in a LinkedIn recommendation.
- **2017** — Custify founded, according to its company LinkedIn profile; Wolf described beginning in early 2018 in his Tekpon interview.
- **2018** — Discussed Custify’s first launch and work with pilot clients in a March interview.
- **2024** — Participated in ChartMogul’s September 25 webinar on net revenue retention.
- **2025** — Named Bootstrapper of the Year at the Tekpon Awards, according to organizer Cristian Dina.

## Achievements

- Co-founded and leads Custify.
- Spent 17 years at Avira, progressing from virus research to team leadership.
- Recognized as Bootstrapper of the Year at the Tekpon Awards 2025.
- Built Custify without outside funding, as he described in his Tekpon interview.

## Latest updates

- **2026-09** — His guide How SaaS Startups Can Implement Customer Success carries an update date of September 17, 2026.
- **2025-06** — Tekpon Awards 2025 took place June 18–20; organizer Cristian Dina announced Wolf as Bootstrapper of the Year.
- **2024-09** — Joined the ChartMogul webinar NRR: The New Benchmark in SaaS Success on September 25.

## Links

- Website: https://www.custify.com/about
- LinkedIn: https://www.linkedin.com/in/philippwolf/

---

Profile page: https://yespress.io/philipp-wolf
Published by YesPress — https://yespress.io
Last updated: 2026-10-14