# Philip Auerbach

> Philip Auerbach is the Chief Marketing Officer of Custom Ink, the Fairfax, Virginia custom apparel and promotional products company, a role he took up in May 2025. A Cornell-trained marketer with roughly 25 years of executive experience, he spent nearly 15 years at McKinsey & Company, where he became a partner in the Sales & Marketing practice and co-founded the firm's Loyalty service, before running commercial and digital operations at Caesars Entertainment, Lindblad Expeditions, Dunkin' Brands, ClearChoice, and Bumble. At Bumble he led global marketing and partnerships and helped scale the business profitably by more than 50%, contributing to over $900 million in annual revenue. At Custom Ink he owns brand strategy, performance marketing, and customer acquisition.

- **Role:** Chief Marketing Officer at Custom Ink
- **Organizations:** Custom Ink, Bumble, ClearChoice Management Services, Dunkin' Brands, Lindblad Expeditions, Caesars Entertainment, McKinsey & Company
- **Nationality:** American
- **Education:** Degree in hospitality administration, Cornell University
- **Known for:** Co-founded McKinsey & Company's Loyalty service and made Partner in its Sales & Marketing practice., Helped scale Bumble's business profitably by more than 50%, contributing to over $900 million in annual revenue, as Chief Commercial Officer., Built Dunkin's newly created digital and strategy function, overseeing digital engagement, media, and customer care in the US.

## Career timeline

- **~1990s-2000s** — Spent nearly 15 years in management consulting, becoming a Partner in McKinsey & Company's Sales & Marketing practice and co-founding the firm's Loyalty service, focused on hospitality and retail financial services.
- **2010s** — SVP and Regional Chief Marketing Officer for Las Vegas at Caesars Entertainment, with enterprise-wide responsibility for digital product, third-party distribution, partnerships, and international marketing.
- **2010s-2020** — Chief Commercial Officer at Lindblad Expeditions, the global expedition travel company.
- **2020** — Joined Dunkin' Brands as Chief Digital and Strategy Officer, a newly created role overseeing US digital engagement, strategy, and IT, reporting to CEO Dave Hoffmann.
- **2020s** — Chief Commercial Officer at Bumble, leading global marketing and partnerships across Bumble and Badoo; helped scale the business profitably by over 50% to more than $900M in annual revenue.
- **2020s** — Chief Commercial Officer at ClearChoice Management Services in the healthcare sector.
- **2025-05** — Named Chief Marketing Officer at Custom Ink, reporting to CEO David Doctorow, leading brand strategy, performance marketing, and customer acquisition.

## Achievements

- Co-founded McKinsey & Company's Loyalty service and made Partner in its Sales & Marketing practice.
- Helped scale Bumble's business profitably by more than 50%, contributing to over $900 million in annual revenue, as Chief Commercial Officer.
- Built Dunkin's newly created digital and strategy function, overseeing digital engagement, media, and customer care in the US.
- Held enterprise-wide digital, distribution, and international marketing responsibilities at Caesars Entertainment.
- Accumulated roughly 25 years of executive marketing and commercial leadership across healthcare, consumer technology, hospitality, travel, gaming, and consulting.

## Latest updates

- **2025-05** — Appointed Chief Marketing Officer at Custom Ink, one of three new leadership appointments announced by the company.
- **2026-02** — Custom Ink launched its first major brand refresh in 15 years during Auerbach's tenure as CMO.

## Links

- Website: https://www.customink.com
- LinkedIn: http://www.linkedin.com/in/philip-auerbach-a45356

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Profile page: https://yespress.io/philip-auerbach
Published by YesPress — https://yespress.io
Last updated: 2026-07-25