# Phil Sitter

> Phil Sitter is the founder and CEO of RepeatMD, a commerce and loyalty software company. A fifth-generation restaurateur who moved from Vienna to the United States as a child, he previously led Houston-area restaurant businesses including King’s Biergarten, King’s BierHaus, and EggHaus Gourmet, then built restaurant rewards platform VIPinsiders. His career connects hands-on hospitality, customer retention, and software company leadership.

- **Role:** Founder and CEO at RepeatMD
- **Organizations:** RepeatMD, VIPinsiders, KB Restaurant Group, King’s Biergarten & Restaurant, King’s BierHaus, EggHaus Gourmet, Ageless
- **Education:** University of Houston
- **Known for:** Built restaurant loyalty platform VIPinsiders after operating and expanding restaurant businesses., Led RepeatMD through a November 2023 $50 million financing package that included $10 million in debt., RepeatMD won the Digital Solutions category at the 2023 Houston Innovation Awards.

## Career timeline

- **2011** — Opened King’s Biergarten in Pearland with his father.
- **2018** — Opened EggHaus Gourmet in Houston’s Heights; worked on software at night with childhood friend Adam Lamprecht-Morphew.
- **2019** — VIPinsiders launched as a restaurant rewards platform, according to contemporaneous October 2020 reporting.
- **2021** — RepeatMD took shape in a rented house in The Woodlands in February; its first four employees worked from the founder’s attic in May.
- **2022** — By March, RepeatMD served just under 1,000 practices and was adding approximately 100 a month.
- **2023** — RepeatMD announced a $50 million financing package on November 27, including a $10 million debt facility.
- **2024** — In September, Sitter celebrated $100 million in transactions through RepeatMD’s app.
- **2025** — RepeatMD expanded into Canada in June, according to its company timeline.
- **2026** — Discussed his entrepreneurial background, fundraising, and organizational lessons in a September 9 Mercury Fund interview.

## Achievements

- Built restaurant loyalty platform VIPinsiders after operating and expanding restaurant businesses.
- Led RepeatMD through a November 2023 $50 million financing package that included $10 million in debt.
- RepeatMD won the Digital Solutions category at the 2023 Houston Innovation Awards.
- By September 2024, RepeatMD reported $100 million in app transactions.
- Mercury Fund reported RepeatMD had surpassed $30 million in annual recurring revenue in September 2026; this is company revenue, not Sitter’s personal wealth.

## Latest updates

- **2026-09** — Mercury Fund published a founder interview on September 9 reporting more than $30 million in RepeatMD annual recurring revenue and exploring Sitter’s lessons about fundraising and hiring.
- **2025-06** — RepeatMD became available in Canada, according to its published timeline.
- **2024-09** — Sitter published a retrospective celebrating $100 million in RepeatMD app transactions and sharing photographs from the company’s early days.

## Links

- Website: https://repeatmd.com/
- LinkedIn: https://www.linkedin.com/in/philsitter
- Instagram: https://www.instagram.com/philsitter/

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Profile page: https://yespress.io/phil-sitter
Published by YesPress — https://yespress.io
Last updated: 2026-10-26
