# Phia

> Phia is a New York fashion shopping company founded by Phoebe Gates and Sophia Kianni. Its free iPhone app, browser extensions and web discovery tools compare retail and resale offers, track prices and surface coupons. Retailer affiliate commissions support the consumer service; Phia also operates a brand-facing platform called Phia Intelligence.

- **Founded:** 2023
- **Headquarters:** New York, United States
- **Founders:** Phoebe Gates (Co-founder), Sophia Kianni (Co-founder)
- **Products:** Phia iPhone app, Phia browser extensions, Phia web discovery, Phia Intelligence
- **Notable:** Launched the consumer app in April 2025., Included in TIME Best Inventions of 2025., Company currently reports more than 1.5 million users.

## Products & services

- **Phia iPhone app** — Free shopping assistant with retail/resale comparisons, price alerts, visual search, collections, coupons and rewards at participating retailers.
- **Phia browser extensions** — Safari on iPhone and Chrome on desktop put comparison and savings tools into existing shopping sessions.
- **Phia web discovery** — Natural-language fashion discovery and browsable brand and editorial selections.
- **Phia Intelligence** — Brand-facing platform with a publicly accessible sign-in portal; the consumer website also promotes product placement, exclusive deals and curated collections for brands.

## Achievements

- Launched the consumer app in April 2025.
- Included in TIME Best Inventions of 2025.
- Company currently reports more than 1.5 million users.
- Company reports $43.5 million across its seed and Series A rounds.

## Latest updates

- **2026-01** — Announced Series A funding to develop search, personalization and engineering capacity.
- **2026-07** — App release notes added rewards, automatic coupon application and AI style suggestions.
- **2026-07** — Independent testing and Bloomberg reporting challenged affiliate attribution. Phia said it removed problematic features and began remediation; Impact.com suspended the company.
- **2026-08** — Ben Edelman published further historical code analysis. Phia told Bloomberg it was reviewing transactions, issuing reversals and hiring a compliance head.

## Links

- Website: https://phia.com/
- LinkedIn: https://www.linkedin.com/company/phia-co
- Twitter/X: https://x.com/PhiaCo_
- Instagram: https://www.instagram.com/phiaco/
- TikTok: https://www.tiktok.com/@phia

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Profile page: https://yespress.io/phia
Published by YesPress — https://yespress.io
Last updated: 2026-10-04