# Phi Consulting

> Phi Consulting designs, builds, staffs and operates revenue systems for B2B companies. Its dedicated teams work inside client CRMs across sales, revenue operations, customer experience and automation, with particular experience in freight software, trucking fintech, payments and cloud.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Ali Zaidi (Founder and CEO)
- **Products:** Embedded GTM teams, Revenue strategy and GTM engineering, Revenue operations, Activation, expansion and customer experience, Datasets
- **Notable:** Phi reports TruckX ARR increased from $2M to $16M during its engagement; published durations differ, so no single duration is asserted., Phi reports Mudflap conversion rose 150% and CAC fell 40% after customer segmentation tests., Phi reports Shipwell generated $11M in total ARR pipeline over 12 months, including $6M from new outbound.

## Products & services

- **Embedded GTM teams** — Dedicated sales development representatives, account executives, GTM engineers and operators, managed by Phi inside the client’s systems.
- **Revenue strategy and GTM engineering** — Market and customer diagnosis, segmentation, playbook design, CRM configuration, workflows and attribution.
- **Revenue operations** — Governance, pipeline inspection, reporting, forecasting and sales process management.
- **Activation, expansion and customer experience** — Customer onboarding, support, collections and expansion operations, depending on the client mandate.
- **Datasets** — Research, enrichment and account-scoring data layer maintained by data agents and included in Phi engagements.
- **go2market** — AI-worker layer for research, writing, enrichment, routing and quality checks, with operators retaining decisions; included in engagements.

## Achievements

- Phi reports TruckX ARR increased from $2M to $16M during its engagement; published durations differ, so no single duration is asserted.
- Phi reports Mudflap conversion rose 150% and CAC fell 40% after customer segmentation tests.
- Phi reports Shipwell generated $11M in total ARR pipeline over 12 months, including $6M from new outbound.
- Phi reports DataTruck grew from about $200K to $2.5M ARR in 21 months and reduced CAC from $1,103 to $530.

## Latest updates

- **2026** — The company timeline says Datasets and go2market shipped in 2026; no launch month specified.
- **2026-10** — Careers page lists 10 open role listings, with October and November 2026 start dates, across sales, support, GTM engineering, marketing, design, IT and HubSpot administration; observed October 23, 2026.

## Links

- Website: https://phi.consulting/
- LinkedIn: https://www.linkedin.com/company/phisaas/
- Twitter/X: https://x.com/phisaasllc
- Instagram: https://instagram.com/phisaasllc
- Facebook: https://www.facebook.com/phisaasllc
- TikTok: https://tiktok.com/@phiconsulting

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Profile page: https://yespress.io/phi-consulting
Published by YesPress — https://yespress.io
Last updated: 2026-10-23