# PharmaForceIQ

> PharmaForceIQ provides life sciences companies with SaaS products and strategic services that coordinate healthcare professional and patient engagement. Its platform combines clinical signals, individual channel preferences, digital campaign activation, field-sales recommendations and prescription-level measurement. Backed by Eir Partners, it acquired Aktana in January 2026 and launched Optichannel 360 in August 2026.

- **Founded:** 2020
- **Headquarters:** Miami, United States
- **Founders:** Hemal Somaiya (Co-founder; Chief Executive and Strategy Officer), Stephen Onikoro (Co-founder; Chief Operating Officer)
- **Products:** Optichannel 360, Digital Orchestration, Field Orchestration / Next Best Action, Contextual Intelligence, Strategic and campaign services
- **Notable:** Acquired Aktana assets, announced January 7, 2026, extending field capabilities and international reach., Optichannel 360 featured in PM360’s 2026 Innovative Marketing Technology or Services coverage on September 11, 2026., Company reports nearly 100% client renewals on its company page; no independently audited cohort data accompanies that claim.

## Products & services

- **Optichannel 360** — AI-native commercial execution platform; its initial packaged measurement workflow connects performance questions to traceable provider-level answers and approved next actions.
- **Digital Orchestration** — Coordinates owned and paid media using clinical and behavioral triggers, channel affinity and ongoing optimization.
- **Field Orchestration / Next Best Action** — Aktana-derived recommendations embedded in existing CRM workflows to help representatives prioritize customer interactions.
- **Contextual Intelligence** — Combines Affinity Intelligence and Aktana Knowledge Nexus to supply customer and field context for decisioning.
- **Strategic and campaign services** — Campaign planning, data integration, activation, measurement, media buying and implementation support for HCP, patient, medical affairs and other life sciences teams.
- **Specialized digital modules** — Predictive analytics, competitive monitoring, paid search, answer engine optimization, patient campaigns and data services.

## Achievements

- Acquired Aktana assets, announced January 7, 2026, extending field capabilities and international reach.
- Optichannel 360 featured in PM360’s 2026 Innovative Marketing Technology or Services coverage on September 11, 2026.
- Company reports nearly 100% client renewals on its company page; no independently audited cohort data accompanies that claim.

## Latest updates

- **2026-09** — PM360 featured Unified Optichannel 360 Orchestration in its innovation coverage.
- **2026-08** — Launched Optichannel 360, initially rolling out to existing clients.
- **2026-01** — Announced the Aktana acquisition and explained the rationale for unifying field and digital orchestration.

## Links

- Website: https://pharmaforceiq.com/
- LinkedIn: https://www.linkedin.com/company/pfiq/

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Profile page: https://yespress.io/pharmaforceiq
Published by YesPress — https://yespress.io
Last updated: 2026-10-23