# Petra Coach

> Petra Coach is a Franklin, Tennessee-based executive and leadership-team coaching company that helps growing organizations turn strategy into repeatable execution. Its two-coach model pairs an experienced strategic coach with an accountability coach, then wraps planning days, meeting rhythms, scorecards, and a software platform around the client’s leadership team. Founded by Andy Bailey in 2011 and acquired by Cultivate Brands in 2024, Petra now sits between classic management consulting, executive education, and operating-system programs such as EOS and Scaling Up.

- **Founded:** 2011
- **Headquarters:** Franklin, Tennessee, United States
- **Founders:** Andy Bailey (Founder and strategic advisor; formerly CEO and head coach)
- **Team size:** Approximately 26 employees in the supplied company record; public directories place Petra in the 11-50 employee band.
- **Products:** Performance Culture Assessment, Comprehensive Deep Dive, Quarterly Planning, Strategic and Accountability Coaching, Petra Platform
- **Notable:** Named to the Inc. 5000 five consecutive times from 2017 through 2021., Named an Inc. Best Workplace in 2021., Reports more than 5,000 planning days with clients.

## Products & services

- **Performance Culture Assessment** — A diagnostic covering owner dependency, strategy, communication, engagement, accountability, and productivity.
- **Comprehensive Deep Dive** — A facilitated foundation-setting process for a one-page strategic plan, including long-term vision, culture, a three-year outlook, and annual targets.
- **Quarterly Planning** — Facilitated planning sessions that translate annual goals into owned quarterly priorities, metrics, and meeting rhythms.
- **Strategic and Accountability Coaching** — A two-coach engagement pairing an experienced operator with an accountability coach for hands-on follow-through.
- **Petra Platform** — Interactive dashboards, scorecards, priorities, and performance-management tools used to monitor execution in real time.
- **Forums, Workshops, and Resources** — Peer forums, expert webinars, workshops, action documents, and a curated business bookshelf for member companies.
- **Vitamin B** — A free daily email built from Andy Bailey’s book, delivering one short leadership lesson each morning.

## Achievements

- Named to the Inc. 5000 five consecutive times from 2017 through 2021.
- Named an Inc. Best Workplace in 2021.
- Reports more than 5,000 planning days with clients.
- Reports more than 600 organizations coached and 6,500 employees engaged.
- Reports $2.4 billion in combined revenue among active clients.
- Cultivate Brands reported that Petra clients averaged 33% revenue growth and 19% profit growth; methodology details were not published.
- Litco Law reports scaling revenue nearly ninefold after beginning work with Petra in 2015.

## Latest updates

- **2026-08** — Petra’s current site positions the company around a six-part Performance Culture Process and a two-coach strategic-plus-accountability model.
- **2024-04** — Cultivate Brands acquired Petra Coach for an undisclosed amount; Petra continued as an independent subsidiary with Mandy Burage as president and Andy Bailey in a client and strategic-advisor role.
- **2021** — Petra earned its fifth consecutive Inc. 5000 appearance and was named an Inc. Best Workplace.
- **2021** — Petra marked its 3,000th client planning day after reaching 1,000 in 2017; the company now reports more than 5,000.

## Links

- Website: https://petracoach.com
- LinkedIn: https://www.linkedin.com/company/petra-coach
- Twitter/X: https://twitter.com/PetraCoach
- Instagram: https://www.instagram.com/petra_coach/
- Facebook: https://www.facebook.com/petracoach

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Profile page: https://yespress.io/petra-coach
Published by YesPress — https://yespress.io
Last updated: 2026-08-20