# Peter Yang

> Peter Yang is a product leader turned creator economy educator, currently a Principal Product Lead at Roblox with a decade of experience shipping features at Facebook, Twitter, Twitch, Credit Karma, and Reddit. He runs Behind the Craft, a Substack newsletter and podcast with 148,000+ subscribers focused on practical AI tutorials and interviews with top product and AI leaders. He invented Twitch Raids, launched Reddit Talk, and grew Facebook Live from zero to millions of viewers — and now teaches 100,000+ subscribers how to build products and careers in the AI era.

- **Role:** Principal Product Lead at Roblox
- **Organizations:** Roblox, Behind the Craft (newsletter/podcast), Maven (instructor)
- **Nationality:** American
- **Education:** Sc.B. in Applied Mathematics-Economics, Brown University, MBA, MIT Sloan School of Management
- **Known for:** Invented Twitch Raids feature, which grew 4x in one year to become the #1 creator-to-creator discovery channel on Twitch, Grew Facebook Live from zero to millions of viewers, Launched Reddit Talk live audio product, scaled to millions of users

## Career timeline

- **~2011** — Early career at Microsoft
- **~2013** — Joined Facebook/Meta as Product Manager; grew Facebook Live from scratch to millions of viewers
- **~2016** — Moved to Twitter as Product Manager
- **~2017** — Joined Twitch (Amazon) as Senior PM; invented the Raids feature which grew 4x in one year
- **~2019** — Joined Credit Karma as Staff PM; led credit cards vertical serving 30M members and ran PM training for 100+ employees
- **2020** — Published 'Principles of Product Management' book (Amazon bestseller)
- **~2021** — Joined Reddit as Senior Group PM; launched Reddit Talk live audio product
- **~2021** — Started Creator Economy by Peter Yang newsletter on Substack
- **~2023** — Joined Roblox as Principal Product Lead, building creator tools and analytics
- **2024** — Rebranded newsletter to 'Behind the Craft'; launched podcast; reached 148,000+ subscribers
- **2025** — Launched 'Become an AI Powered Product Leader' bootcamp on Maven; crossed 210,000 Substack followers
- **2026** — Podcast surpasses 103+ episodes; ranked #25 in Substack Technology paid tier

## Achievements

- Invented Twitch Raids feature, which grew 4x in one year to become the #1 creator-to-creator discovery channel on Twitch
- Grew Facebook Live from zero to millions of viewers
- Launched Reddit Talk live audio product, scaled to millions of users
- Doubled the percentage of Roblox creators using analytics tools
- Built Behind the Craft newsletter to 148,000+ subscribers and 210,000+ Substack followers
- Ranked #25 in Substack Technology paid tier
- Published Amazon bestselling book 'Principles of Product Management' (2020)
- Led 100+ PM training at Credit Karma
- Led credit cards vertical at Credit Karma helping 30M members manage debt
- Built 700+ member private Slack community for paid subscribers
- Conducted 103+ podcast interviews with AI leaders from Anthropic, Google, Cursor, Replit, Perplexity, Figma

## Latest updates

- **2026-02** — Published tutorial on using OpenClaw to build a self-running business and AI agents for coding and product management
- **2026-02** — Published guide on making Claude Code better with Kieran Klaassen
- **2025** — Launched 'Become an AI Powered Product Leader' 8-day cohort bootcamp on Maven ($899)
- **2025** — Surpassed 210,000 Substack followers and 148,000+ newsletter subscribers
- **2024** — Rebranded newsletter from 'Creator Economy by Peter Yang' to 'Behind the Craft'
- **2024** — Launched Behind the Craft podcast, now at 103+ episodes

## Links

- Website: https://www.petergyang.com/
- LinkedIn: https://www.linkedin.com/in/petergyang/
- Twitter/X: https://x.com/petergyang
- GitHub: https://github.com/petergyang
- YouTube: https://www.youtube.com/@peteryangyt
- Instagram: https://www.instagram.com/petergyang/

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Profile page: https://yespress.io/peter-yang
Published by YesPress — https://yespress.io
Last updated: 2026-04-23