# Peter Wismath

> Peter Wismath is the chief marketing officer of Cassels Brock & Blackwell LLP, where he has helped connect a long-established Canadian law firm's brand, business development and client experience. His career spans publishing, global consulting marketing, independent communications work and legal services. Away from Bay Street, he is secretary of the Regent Theatre in Picton, a longtime Trinity College volunteer and a former performer, director and stage manager.

- **Role:** Chief Marketing Officer at Cassels Brock & Blackwell LLP
- **Organizations:** Cassels Brock & Blackwell LLP, The Regent Theatre, University of Toronto - Trinity College, Oliver Wyman, Authentic Marketing Communications, Lancaster House Publishing, Shakespeare in the Ruff, Theatre Smash
- **Education:** University of Toronto - Trinity College
- **Known for:** Advanced from Director of Business Development and Marketing to Chief Marketing Officer at Cassels., Helped lead Cassels' 2019 brand refresh, which connected the firm's legacy to a more client-centred and conversational identity., Led global marketing work for Oliver Wyman's Delta business and helped support its transition from country-based operations to a global business line.

## Career timeline

- **2002-2005** — Worked as Director of Marketing at Lancaster House Publishing.
- **2005-2007** — Worked as Regional Marketing Manager at Oliver Wyman.
- **2007-2012** — Served as Director of Marketing at Oliver Wyman, including global marketing work for its Delta business.
- **2012-2015** — Worked as Principal at Authentic Marketing Communications.
- **2015-2021** — Served as Director of Business Development and Marketing at Cassels Brock & Blackwell LLP.
- **2018** — Purchased a home in Picton with his partner after visiting Prince Edward County for more than 25 years.
- **2019** — Helped lead a Cassels brand refresh built around a shorter public name, client attention and a more conversational identity.
- **2021-present** — Serves as Chief Marketing Officer at Cassels Brock & Blackwell LLP.
- **2025** — Spoke at the Legal Marketing Association annual conference on building a successful client-listening program.
- **2025-present** — Serves as Secretary of the Regent Theatre in Picton.

## Achievements

- Advanced from Director of Business Development and Marketing to Chief Marketing Officer at Cassels.
- Helped lead Cassels' 2019 brand refresh, which connected the firm's legacy to a more client-centred and conversational identity.
- Led global marketing work for Oliver Wyman's Delta business and helped support its transition from country-based operations to a global business line.
- Served Trinity College through its Alumni Association Executive, Corporation and Senate, including a term as Alumni Association chair.
- Presented at the 2025 Legal Marketing Association annual conference on overcoming obstacles to a client-listening program.
- Served arts organizations as a performer, director, stage manager and board member.

## Latest updates

- **2025-10** — A Regent Theatre board profile listed Wismath as Secretary and described his continued arts and community involvement.
- **2025-04** — Spoke with Stefanie Holland at the Legal Marketing Association annual conference in Washington, DC, on stakeholder alignment in client-listening programs.
- **2025-04** — Trinity College's nominations report recommended his re-election to the College's Corporation for a term running from July 2025 through June 2028.
- **2023-11** — Discussed his experience using a hotel workspace in Cassels' new Toronto office in a Precedent feature on post-pandemic office design.

## Links

- Website: https://cassels.com
- LinkedIn: https://www.linkedin.com/in/peterwismath

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Profile page: https://yespress.io/peter-wismath
Published by YesPress — https://yespress.io
Last updated: 2026-08-24