# Peter Spiegel

> Peter Spiegel is the Los Angeles-based founder and co-CEO of Ideal Living, which he leads with Katie Williams. His career spans a natural-foods business sold in 1989, television direct-response marketing, consumer-product development and the management of a business selling through retail, online and international distribution channels.

- **Role:** Founder and Co-CEO at Ideal Living
- **Organizations:** Ideal Living, AquaTru, AirDoctor, Envion, Direct Partners, Kent and Spiegel Direct, Sylmark
- **Education:** Human Development, SUNY Empire State College (now Empire State University)
- **Known for:** Built and sold a natural-foods business in 1989., Named inventor on U.S. knife design patent D643,259., Co-leads Ideal Living with Katie Williams.

## Career timeline

- **1989** — Sold the natural-foods business he had bootstrapped.
- **1993** — Identified in contemporary reporting as co-president of Kent and Spiegel Direct.
- **2007** — Bought out his business partners and redirected his product-development work.
- **2011** — U.S. design patent D643,259 for a knife granted on August 16, naming Peter Spiegel as inventor.
- **2025** — Celebrated Ideal Living’s fifth-place ranking in its category of the Los Angeles Business Journal Best Places to Work awards.
- **2026** — In January, described more disciplined strategic planning as Ideal Living grew.

## Achievements

- Built and sold a natural-foods business in 1989.
- Named inventor on U.S. knife design patent D643,259.
- Co-leads Ideal Living with Katie Williams.
- Ideal Living’s historical Liveops case study recorded more than $3 billion in cumulative global sales over two decades.
- In January 2026, reported that Ideal Living had doubled its team and tripled revenue since 2019.

## Latest updates

- **2026-01** — Contributed to a Forbes Business Council panel on entrepreneurial growth, describing defined initiatives, accountability and KPIs; reported team size had doubled and revenue tripled since 2019.
- **2025-08** — Ideal Living placed fifth in its category in the Los Angeles Business Journal Best Places to Work rankings; Spiegel discussed listening, shared meals and employee opportunity.

## Links

- Website: https://idealliving.com/peter-spiegel/
- LinkedIn: https://www.linkedin.com/in/peterspiegel/
- Twitter/X: https://x.com/spiegelp
- Facebook: https://www.facebook.com/peter.spiegelLA

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Profile page: https://yespress.io/peter-spiegel
Published by YesPress — https://yespress.io
Last updated: 2026-10-22