# Peter Russo

> Peter Russo is VP of Core Business Workflows, Product & Solution Marketing at ServiceNow, where he leads go-to-market strategy for the platform's finance, supply chain, and creator workflow product lines. A seasoned technology marketing executive with roots in SAP and Oracle, he has spent his career helping enterprise software companies articulate the value of complex platforms to buyers who care about outcomes, not features. Based in Austin, TX, he is known in the industry for championing the 'beyond ERP' narrative and for helping ServiceNow stake its claim in the mid-market with the 2025 Core Business Suite launch.

- **Role:** VP, Core Business Workflows, Product & Solution Marketing at ServiceNow
- **Organizations:** ServiceNow, Oracle, SAP, Recurrency, Rocket Software
- **Nationality:** American
- **Education:** Bachelor of Science, Finance, Babson College, MBA, Marketing, Babson College
- **Known for:** Named to The Drum's B2B CMO 100 list of top marketing leaders, Led GTM strategy for ServiceNow's Core Business Suite launch at Knowledge 2025, targeting organizations with up to 5,000 employees, Championed the '#BeyondERP' positioning that helped ServiceNow differentiate in the crowded enterprise software market

## Career timeline

- **early career** — IT industry analyst and strategy consultant for 10+ years, supporting dozens of software and IT services suppliers
- **2012** — Senior Director, SAP Global Service & Support Marketing - led field engagement team for regional marketing, user groups, and global events including Sapphire NOW
- **2014-2015** — Senior Director, Head of Content Marketing and Strategy, SAP Services Marketing
- **2015** — Senior Director, Head of Demand Generation, SAP Global Service and Support
- **2016-2018** — Global Vice President, Head of SAP S/4HANA Marketing at SAP
- **2018-2019** — Global Vice President, Head of SAP S/4HANA and Finance & Risk Product Marketing at SAP
- **2020-2022** — Global VP, Head of ERP Product Marketing at Oracle
- **2022-2025** — VP, Creator and Finance & Supply Chain Workflows, Product & Solution Marketing at ServiceNow
- **2025-present** — VP, Core Business Workflows, Product & Solution Marketing at ServiceNow - spearheading Core Business Suite launch targeting mid-market organizations

## Achievements

- Named to The Drum's B2B CMO 100 list of top marketing leaders
- Led GTM strategy for ServiceNow's Core Business Suite launch at Knowledge 2025, targeting organizations with up to 5,000 employees
- Championed the '#BeyondERP' positioning that helped ServiceNow differentiate in the crowded enterprise software market
- Built and led product marketing teams at SAP, Oracle, and ServiceNow across multi-billion-dollar product lines
- Presented 'ServiceNow Journey to S/4HANA' at ASUG Central Texas Chapter Meeting (April 2023)
- Featured speaker at ServiceNow Knowledge 2023 alongside Kirsten Loegering on low-code workflow automation

## Latest updates

- **2025-05** — VP, Core Business Workflows - led the launch of ServiceNow's Core Business Suite at Knowledge 2025, positioning the platform for mid-market organizations (up to 5,000 employees)
- **2024-08** — Championed the #BeyondERP LinkedIn campaign positioning ServiceNow as an alternative to traditional ERP systems
- **2023-05** — Featured at ServiceNow Knowledge 2023 alongside Kirsten Loegering, discussing how SaaS platforms enable low-code automation of back-office processes
- **2023-04** — Presented 'ServiceNow Journey to S/4HANA' at ASUG Central Texas Chapter Meeting in Austin, TX
- **2023-10** — Promoted ServiceNow World Forum in Dallas, Texas (Irving Convention Center, October 25)

## Links

- LinkedIn: https://www.linkedin.com/in/pmrusso/
- Twitter/X: https://twitter.com/PeterMRusso

---

Profile page: https://yespress.io/peter-russo
Published by YesPress — https://yespress.io
Last updated: 2026-05-31