# Peter Ross

> Peter Ross is the Boston-based co-founder and founding partner of 829 Studios, identified as founder and CEO in its January 2026 investment announcement. He and Nick Riotto built client websites to help finance Choice Camps before developing an integrated marketing agency. His public work includes practical teaching on marketing ROI and search optimization; 829 partnered with CIVC in 2021 and AEA Elevate in 2026.

- **Role:** Founding Partner at 829 Studios
- **Organizations:** 829 Studios, Choice Camps, Family Travel Association (historical advisory board role), America Outdoors Association (historical advisory board role), TEDxKenmoreSquare (historical advisory board role), Adventure Travel Trade Association (historical membership)
- **Education:** Boston University, Executive MBA, Imperial College London
- **Known for:** Co-founded 829 Studios and developed it from early client website work into an integrated digital marketing agency., Led a team credited in a travel conference biography with two Adrian Awards for OceanEdge.com and Oars.com., Helped secure the 2021 CIVC investment while the founding partners retained significant ownership.

## Career timeline

- **2006** — Developed the Choice Camps idea with Nick Riotto while studying at Boston University.
- **2007** — Graduated from Boston University; 829 Studios gives 2007 as its founding year.
- **Early agency years** — Built websites for clients to finance Choice Camps; the founders named 829 for an August 29 investment refusal. A 2010 BU account dates that refusal to 2008, which differs from the company founding year.
- **2013** — Client Josh Pierce hired Ross and 829 for a camp launch, then expanded the relationship to advertising and analytics.
- **2020** — Presented Arival sessions on in-house SEO and low-budget marketing; appeared in the IAAPA virtual conference program.
- **2021** — Presented marketing ROI at Cause Camp; 829 received investment from CIVC while its founding partners retained significant ownership.
- **2025** — SBS Comms announced its sister-agency partnership with 829 on January 9.
- **2026** — AEA Elevate announced investment on January 28, identifying Ross as founder and CEO and confirming leadership continuity.

## Achievements

- Co-founded 829 Studios and developed it from early client website work into an integrated digital marketing agency.
- Led a team credited in a travel conference biography with two Adrian Awards for OceanEdge.com and Oars.com.
- Helped secure the 2021 CIVC investment while the founding partners retained significant ownership.
- Continued leading 829 in the January 2026 AEA Elevate partnership announcement.
- Earned an Executive MBA from Imperial College London.

## Latest updates

- **2026-01** — AEA Elevate announced its investment in 829 on January 28, acquiring CIVC’s position alongside founder, management and employee reinvestment; Ross was identified as founder and CEO.
- **2025-01** — SBS Comms announced it and 829 were joining forces as sister agencies, combining complementary communications and digital marketing capabilities.

## Links

- Website: https://www.829studios.com/
- LinkedIn: https://www.linkedin.com/in/peterthomasross
- Twitter/X: https://x.com/peter_ross11

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Profile page: https://yespress.io/peter-ross
Published by YesPress — https://yespress.io
Last updated: 2026-10-23