# Peter Reinhardt

> Peter Reinhardt is CEO and co-founder of Charm Industrial, a San Francisco-based climate tech company that converts agricultural and forest biomass residues into bio-oil and permanently sequesters it underground - effectively putting carbon back where it came from. Before pivoting to saving the planet, he co-founded Segment, the customer data infrastructure platform, and scaled it from a MIT dorm-room idea to a $3.2 billion acquisition by Twilio in 2020. Now he runs Charm with a mission to return atmospheric CO2 to pre-industrial levels of 280 ppm, counting Stripe, Microsoft, JPMorgan Chase, and Meta among customers.

- **Role:** CEO & Co-Founder at Charm Industrial
- **Organizations:** Charm Industrial, Segment (acquired by Twilio), Revoy (Chairman)
- **Nationality:** American
- **Education:** Mathematics and Physics (incomplete), University of Washington, Bachelor of Science, Aerospace Engineering, Massachusetts Institute of Technology (MIT), Startup Accelerator (Segment batch), Y Combinator
- **Known for:** Co-founded and scaled Segment to $3.2 billion acquisition by Twilio (2020), Named to Forbes 30 Under 30 (2015), Named to TIME100 Next 2023 list of emerging leaders shaping the future

## Career timeline

- **2011** — Co-founded Segment with MIT classmates Calvin French-Owen, Ilya Volodarsky, Jean Lafleur, and Ian Taylor; accepted into Y Combinator
- **2011-2012** — Segment pivoted from a failed classroom lecture tool to Analytics.js, a developer data routing library that gained traction
- **2015** — Named to Forbes 30 Under 30 for building Segment
- **2016** — Purchased carbon offsets for Segment; grew skeptical of their legitimacy, planting the seed for Charm Industrial
- **2018** — Co-founded Charm Industrial with Shaun and Kelly Kinetic (former Planet Labs colleagues) to develop permanent carbon removal via bio-oil sequestration
- **2020** — Twilio acquired Segment for $3.2 billion; Reinhardt transitioned full-time to Charm Industrial
- **2021** — Charm Industrial signed major contracts with Stripe ($53M for 112,000 tons CO2 removal), and other Frontier buyers including Shopify
- **2022** — Delivered verified carbon removal at scale; expanded mobile fast pyrolyzer fleet across agricultural regions
- **2023** — Raised $100M Series B led by General Catalyst; delivered over 6,200 tons of verified carbon removal; named to TIME100 Next list
- **2023-present** — Scaled weekly carbon removal delivery 5x; added JPMorgan Chase (28,000+ tons), Meta, Microsoft as customers; developing fossil-free ironmaking pathway

## Achievements

- Co-founded and scaled Segment to $3.2 billion acquisition by Twilio (2020)
- Named to Forbes 30 Under 30 (2015)
- Named to TIME100 Next 2023 list of emerging leaders shaping the future
- Raised $125.5M total for Charm Industrial including $100M Series B (2023)
- Delivered 6,200+ verified tons of permanent CO2 removal
- Secured contracts worth 140,000+ tons of future CO2 removal commitments
- Customers include Stripe, JPMorgan Chase, Microsoft, Meta, Shopify
- Developed novel bio-oil sequestration protocol accepted by carbon markets
- Built Charm Industrial from concept to ~100-person company in under 6 years
- Pioneered mobile fast pyrolyzer technology for distributed agricultural biomass processing

## Latest updates

- **2023-06** — Charm Industrial closed $100M Series B led by General Catalyst with participation from Lowercarbon Capital, Exor Ventures, Kinnevik, Thrive Capital, and Elad Gil
- **2023-09** — Named to TIME100 Next 2023 list of emerging leaders shaping the future
- **2023-04** — Delivered 6,200+ tons of verified permanent carbon removal; contracted 140,000+ additional tons
- **2023-01** — Increased weekly carbon removal delivery 5x; expanded injection well network

## Links

- Website: https://rein.pk/
- LinkedIn: https://www.linkedin.com/in/peterreinhardt/
- Twitter/X: https://twitter.com/reinpk
- GitHub: https://github.com/reinpk

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Profile page: https://yespress.io/peter-reinhardt
Published by YesPress — https://yespress.io
Last updated: 2026-05-11