# Peter Ord

> Peter Ord is the founder and CEO of GUIDEcx, a customer onboarding and implementation platform. Raised in San Diego and educated in construction management at Brigham Young University, he worked in implementation and sales at DealerSocket before founding GUIDEcx in December 2017. His product thinking connects construction scheduling with the visibility and accountability customers need after buying business software.

- **Role:** Founder & CEO at GUIDEcx
- **Organizations:** GUIDEcx, DealerSocket, Forbes Technology Council
- **Education:** Bachelor of Science in Construction Management, Brigham Young University
- **Known for:** Founded GUIDEcx in December 2017 after identifying recurring problems in software implementation., Converted nine early pilot participants to paying customers in 2018, according to his retrospective interviews., Led GUIDEcx through a $25 million Series B announced in February 2022.

## Career timeline

- **Before GUIDEcx** — Worked in account services, implementation and sales at DealerSocket, ultimately serving as VP of Sales.
- **2017-12** — Founded GUIDEcx, initially named Beynd.
- **2018-03** — Launched a usable product for pilot participants.
- **2018-07** — Hired his first employee, fellow sales leader Todd White.
- **2018-12** — Reported reaching $400,000 in annual recurring revenue before accepting friends-and-family funding.
- **2019-03-22** — Rebranded Beynd as GUIDEcx after a trademark dispute.
- **2022-02** — GUIDEcx announced a $25 million Series B led by Meritech Capital Partners.
- **2023-10** — Discussed early customer discovery and the company’s growth on The SaaS Podcast with Omer Khan.

## Achievements

- Founded GUIDEcx in December 2017 after identifying recurring problems in software implementation.
- Converted nine early pilot participants to paying customers in 2018, according to his retrospective interviews.
- Led GUIDEcx through a $25 million Series B announced in February 2022.

## Latest updates

- **2026-09** — GUIDEcx published a company article explaining how its API can connect onboarding data to AI applications through MCP; this is company product context.
- **2025-04** — His GUIDEcx author archive lists How Customer Onboarding Can Accelerate Time to Value, dated April 4, 2025.

## Links

- Website: https://www.guidecx.com/
- LinkedIn: https://www.linkedin.com/in/peterord/
- Twitter/X: https://twitter.com/builtORDtough

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Profile page: https://yespress.io/peter-ord
Published by YesPress — https://yespress.io
Last updated: 2026-10-14