# Peter Millar

> Peter Millar is a Raleigh, North Carolina-based luxury lifestyle apparel brand founded in 2001 around a single cashmere sweater. It has grown into a full men's and women's collection spanning tailored clothing, sportswear, resort wear and technical golf apparel, sold through its own retail stores, e-commerce site, and premium wholesale channels such as golf pro shops and department stores. Owned by Swiss luxury group Richemont since 2012, Peter Millar pairs classic American style with performance fabrication and also operates the golf-lifestyle brand G/FORE, which it acquired in 2018.

- **Founded:** 2001
- **Headquarters:** Raleigh, North Carolina, United States
- **Founders:** Chris Knott (Co-founder & former lead designer), Greg Oakley (Co-founder), Chet Sikorski (Co-founder)
- **Team size:** Approximately 730 employees (third-party estimate); Wikipedia cites ~240
- **Products:** Crown Collection, Crown Sport, Crown Crafted, Women's Collection, Tailored Clothing
- **Notable:** Grew from a single cashmere sweater in 2001 into a full luxury lifestyle brand., Acquired by Swiss luxury group Richemont in 2012, joining a portfolio that includes Cartier., Acquired the G/FORE golf-lifestyle brand in 2018.

## Products & services

- **Crown Collection** — The core luxury lifestyle line of sweaters, polos, outerwear and tailored pieces that grew out of the brand's original cashmere sweater.
- **Crown Sport** — High-performance golf and activewear with moisture management, quick-dry, odor control and sun protection, designed to move from the course to everyday wear.
- **Crown Crafted** — A tour-inspired, elevated performance line offering a modern, tailored take on the classic Peter Millar formula.
- **Women's Collection** — Women's sportswear, tailored clothing and golf attire sold in retail stores and online.
- **Tailored Clothing** — Suits, sport coats and dress furnishings; tailored manufacturing was licensed to Empire Clothing of Canada in 2007.
- **G/FORE** — A Los Angeles-born golf lifestyle brand of shoes, gloves, apparel and accessories for men and women, acquired by Peter Millar in 2018 and operated as a sibling brand.

## Achievements

- Grew from a single cashmere sweater in 2001 into a full luxury lifestyle brand.
- Acquired by Swiss luxury group Richemont in 2012, joining a portfolio that includes Cartier.
- Acquired the G/FORE golf-lifestyle brand in 2018.
- Recognized among the National Golf Foundation's top businesses in golf.
- Expanded to 17-plus company retail stores across major U.S. markets.
- Became a mainstay of American country-club and PGA Tour player wardrobes.

## Latest updates

- **2025-01** — Suzy Biszantz named CEO of sibling brand G/FORE, reporting to Peter Millar CEO Scott Mahoney.
- **2025-01** — New CEO search and leadership moves reported across the Peter Millar / G/FORE group.
- **2025-01** — Crown Sport and Crown Crafted 2025 collections released, extending the luxury-meets-performance line.
- **2024-01** — Opened first Tampa, Florida store at Hyde Park Village, targeting the growing Southeast market.

## Links

- Website: https://petermillar.com
- LinkedIn: http://www.linkedin.com/company/peter-millar
- Twitter/X: https://twitter.com/petermillar
- YouTube: https://www.youtube.com/user/petermillar
- Instagram: https://www.instagram.com/petermillar/
- Facebook: https://facebook.com/petermillar
- TikTok: https://www.tiktok.com/@petermillar

---

Profile page: https://yespress.io/peter-millar
Published by YesPress — https://yespress.io
Last updated: 2026-07-26