# Peter Kuhn

> Peter Kuhn is the Brooklyn-based co-founder and CEO of Baku, whose work spans B2B software sales coaching, go-to-market execution and AI software for revenue teams. A former Moat sales leader and Oracle Data Cloud executive, he focuses on customer understanding, repeatable sales execution and transferring experienced judgment to other sellers.

- **Role:** Co-founder and CEO at Baku
- **Organizations:** Baku, Moat, Oracle Data Cloud, AgFlow, Primary Venture Partners, LiveIntent
- **Education:** BA in Philosophy, Temple University
- **Known for:** Moat’s first salesperson, according to his September 2024 recollection., Served in sales leadership at Moat and senior leadership at Oracle Data Cloud., Co-founded Baku with Guy-Thomas Barbier.

## Career timeline

- **—** — Worked at LiveIntent; a public recommendation describes it as his first professional job.
- **—** — Joined Moat as its first salesperson, according to his own account.
- **2015** — Listed as Moat Sales Director on the IAB Small Publisher Conference program.
- **2017** — Discussed video advertising effectiveness as Moat Director of Sales at the Beet Retreat in Vieques.
- **—** — Held senior leadership roles at Oracle Data Cloud.
- **—** — Co-founded Baku with Guy-Thomas Barbier.
- **2022-03** — AgFlow B2B SaaS sales advisory role listed from March 2022.
- **2024-12** — Appeared on episode 244 of Jeff Mains’s podcast to discuss customer narratives and sales leadership.
- **2025-04** — Appeared on Software Sales Simplified, episode 19.
- **2026-05** — Explained how coaching capacity constraints pushed Baku to develop an AI tool.

## Achievements

- Moat’s first salesperson, according to his September 2024 recollection.
- Served in sales leadership at Moat and senior leadership at Oracle Data Cloud.
- Co-founded Baku with Guy-Thomas Barbier.
- Said in May 2026 that he had coached over 500 sales representatives across more than 100 companies.
- Reported in October 2024 that a founder supported by Baku closed a bank-sector deal worth more than $300,000 in annual recurring revenue.

## Latest updates

- **2026-05** — Said coaching more than 500 sellers across 100+ companies exposed a recurring manager-availability bottleneck and explained Baku’s proprietary AI coaching work.
- **2025-04** — Joined Kevin Donville and Matt Long on Software Sales Simplified to discuss customer understanding, AI, messaging and scaling sales teams.

## Links

- Website: https://www.projectbaku.com/
- LinkedIn: https://www.linkedin.com/in/thepeterkuhn

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Profile page: https://yespress.io/peter-kuhn
Published by YesPress — https://yespress.io
Last updated: 2026-10-23