# Peter Jones

> Peter Jones CBE is a British entrepreneur, investor and television personality, and a co-founder of Localised. The July 2025 OneFootball partnership release identifies him as Localised’s chairman and CEO. An original Dragons’ Den investor, he has built interests in telecoms, retail and fulfilment while supporting practical enterprise education through the Peter Jones Foundation and Enterprise Academy.

- **Role:** Co-founder, Chairman and CEO at Localised (identified in the July 2025 partnership release)
- **Organizations:** Localised, PJ Investment Group, Brandpath, Peter Jones Foundation, Peter Jones Enterprise Academy, Phones International Group, American Golf, Peter Jones TV
- **From:** Langley, United Kingdom
- **Nationality:** British
- **Education:** Desborough School, The Windsor Boys’ School
- **Known for:** Co-founded Localised and helped fund its 2020 Series A., Original Dragons’ Den investor, beginning in 2005., Backed Levi Roots and the commercial expansion of Reggae Reggae Sauce.

## Career timeline

- **Age 16** — Qualified as a tennis coach and started a tennis academy in Windsor.
- **1998** — Founded the telecoms group associated with Phones International Group.
- **2005** — Became an original investor on Dragons’ Den; established the Peter Jones Foundation.
- **2007** — Backed Levi Roots with Richard Farleigh on Dragons’ Den; published Tycoon.
- **2009** — First Peter Jones Enterprise Academy opened; received a CBE.
- **2012** — Foundation launched the Tycoon Enterprise Programme.
- **2017** — Localised founding year given in its July 2025 release; Jones is a co-founder with Kris Green and Michelle Lim.
- **2020** — Localised announced a $6.5 million Series A investment from BGF and Jones.
- **2024** — DHL acquired a controlling interest in Brandpath; Jones remained chairman.
- **2025** — Localised announced its exclusive global partnership with OneFootball.
- **2026** — Jones and his investment group acquired American Golf on 4 February.

## Achievements

- Co-founded Localised and helped fund its 2020 Series A.
- Original Dragons’ Den investor, beginning in 2005.
- Backed Levi Roots and the commercial expansion of Reggae Reggae Sauce.
- Established the Peter Jones Foundation in 2005 and the Enterprise Academy initiative.
- Received a CBE in 2009 for services to business, enterprise and young people.
- Continued as Brandpath chairman following DHL’s acquisition of a controlling interest in 2024.

## Latest updates

- **2026-02** — Acquired American Golf with his investment group on 4 February.
- **2025-07** — Named chairman and CEO of Localised in the 14 July OneFootball partnership announcement.
- **2024-12** — DHL acquired a controlling interest in Brandpath; Jones continued as chairman.

## Links

- Website: https://www.peterjones.com/
- LinkedIn: https://www.linkedin.com/in/peterjonescbe
- Twitter/X: https://twitter.com/dragonjones
- YouTube: https://www.youtube.com/channel/UC6L234VbEhSv5HzpBveuVsQ/
- Instagram: https://www.instagram.com/peterjonescbe/
- Facebook: https://www.facebook.com/peterjones
- TikTok: https://www.tiktok.com/@peterjones

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Profile page: https://yespress.io/peter-jones
Published by YesPress — https://yespress.io
Last updated: 2026-10-26