# Peter Friis

> Peter Friis is the founder and CEO of PR Volt, a public relations business combining technology with managed outreach. A former Amazon digital marketing and product development employee, he previously co-founded ESSIO with his family and turned the media outreach systems developed for that consumer product into a service for other small businesses.

- **Role:** Founder and CEO at PR Volt
- **Organizations:** PR Volt, ESSIO, Amazon
- **Education:** MBA, UCLA Anderson School of Management
- **Known for:** Co-founded and launched ESSIO, a clip-on shower fragrance diffuser., Received a 2013 ISPA Innovate Honorable Mention with ESSIO., Founded PR Volt and reported 200 sign-ups by July 1, 2018.

## Career timeline

- **Before 2013** — Worked in marketing and product development for Amazon’s digital video business.
- **2012** — Was mentored by Dermalogica co-founder Jane Wurwand while completing his masters program at UCLA Anderson.
- **2013** — Launched ESSIO in January; ESSIO and Friis received an ISPA Innovate Honorable Mention that year.
- **2017** — PR Volt began its beta as a side project, using outreach systems developed for ESSIO.
- **2018** — PR Volt reached 200 sign-ups on July 1, according to his later Indie Hackers post.
- **2022** — Asked the Indie Hackers community about startup CTO performance metrics and incentives.

## Achievements

- Co-founded and launched ESSIO, a clip-on shower fragrance diffuser.
- Received a 2013 ISPA Innovate Honorable Mention with ESSIO.
- Founded PR Volt and reported 200 sign-ups by July 1, 2018.

## Latest updates

- **2026-10** — At review, PR Volt’s public website markets managed PR alongside outreach software and AI visibility services.

## Links

- Website: https://www.prvolt.com/
- Twitter/X: https://x.com/spiritfriis

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Profile page: https://yespress.io/peter-friis
Published by YesPress — https://yespress.io
Last updated: 2026-10-22