# Peter Duffy

> Peter Duffy is the founder and CEO of Dealer Image Pro, an automotive merchandising company that grew from his hands-on dealership photography operation into a software platform for consistent photos, videos, 360-degree views and inventory publishing. A former mortician who discovered photography on a trip to Japan, Duffy built the company around a practical observation: a vehicle cannot really enter the online market until shoppers can see it clearly. His patented wireframe-guidance system helped move that lesson from an individual photographer's eye into a repeatable dealership workflow, and Dealer Image Pro was acquired by PBS Systems in 2026 while remaining under his leadership.

- **Role:** Founder and CEO at Dealer Image Pro
- **Organizations:** Dealer Image Pro, Photon Ventures Inc., PBS Systems
- **Education:** Brooks Institute
- **Known for:** Founded Dealer Image Pro in 2012 and led its evolution from a photography vendor into an automotive merchandising software company., Invented the wireframe-guided imaging approach covered by U.S. Patent 10,412,300, granted in 2019., Built an early service operation that worked with nearly 50 dealerships and employed more than 20 photographers.

## Career timeline

- **Before 2012** — Worked in several professions, including as a mortician, before pursuing professional photography after discovering the craft on a trip to Japan.
- **2012** — Founded Dealer Image Pro as a dealership photography vendor; the operation grew to nearly 50 dealerships and more than 20 photographers.
- **2017** — Filed the priority application for an imaging apparatus using camera-view wireframes to guide consistent object photography.
- **2019** — The U.S. Patent and Trademark Office granted U.S. Patent 10,412,300 for the wireframe-guided imaging apparatus, listing Peter Anthony Duffy as inventor.
- **2022** — Appeared in AutoSuccess's Executive Spotlight and spoke publicly about photos, video and 360-degree imagery in vehicle retailing.
- **2023** — Discussed Dealer Image Pro at the NADA Show in Dallas on The Auto Hub Show.
- **2024** — Joined the Car Dealership Guy Podcast to discuss his career, merchandising workflows, dealer holding costs and the future of vehicle content.
- **2025** — Hosted episodes of Dealer Image Pro's Dealers in Cars Getting Coffee and participated in an NADA discussion about people, process and technology.
- **2026** — Dealer Image Pro was acquired by PBS Systems; the company remained headquartered in Sacramento under Duffy's leadership.

## Achievements

- Founded Dealer Image Pro in 2012 and led its evolution from a photography vendor into an automotive merchandising software company.
- Invented the wireframe-guided imaging approach covered by U.S. Patent 10,412,300, granted in 2019.
- Built an early service operation that worked with nearly 50 dealerships and employed more than 20 photographers.
- Expanded Dealer Image Pro's platform to cover photography, video, 360-degree experiences, editing, quality control, publishing and reporting.
- Led Dealer Image Pro through its 2026 acquisition by PBS Systems and continued as CEO after the transaction.

## Latest updates

- **2026-07** — Dealer Image Pro's leadership met with PBS Systems in Calgary for a quarterly business review following the acquisition.
- **2026-05** — Dealer Image Pro publicized its participation in the PBS Dealer Conference 2026 in Nashville.
- **2026-04** — PBS Systems acquired Dealer Image Pro. Duffy remained CEO and the company kept its Sacramento headquarters.
- **2025-10** — Dealer Image Pro published a company recap of Duffy's Car Dealership Guy Podcast appearance and product roadmap discussion.

## Links

- Website: https://dealerimagepro.com
- LinkedIn: https://www.linkedin.com/in/peter-a-duffy-jr-416383b

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Profile page: https://yespress.io/peter-duffy
Published by YesPress — https://yespress.io
Last updated: 2026-08-26