# Peter Dames

> Peter Dames is the Honolulu-based president and CEO of Servco Pacific Inc., leading its automotive, musical-instrument and investment businesses. After a career at Toyota and 18 years at PACCAR, he joined Servco as an executive in 2018 and became CEO on October 1, 2023. A percussionist and bassist, he also serves on Fender’s board and supports music, youth leadership and cultural exchange in Hawaiʻi.

- **Role:** President & CEO at Servco Pacific Inc.
- **Organizations:** Servco Pacific Inc., Toyota Motor Corporation, PACCAR Inc., Fender Musical Instruments Corporation, Pacific Guardian Life, Japan America Society of Hawaii, Center for Tomorrow’s Leaders, Hawaiʻi Symphony Orchestra, TRUE Initiative
- **Education:** Bachelor’s degree in Japanese Studies, University of California, Los Angeles, Master’s degree in management (as described in Servco’s 2018 announcement), Stanford University
- **Known for:** Created Servco’s digital strategy team., Led Servco functions including automotive distribution and retail, IT, Hui Car Share and marketing., Became the first non-family CEO of the family-founded Servco.

## Career timeline

- **Early career** — Interned in Ronald Reagan’s office and began his automotive career with Toyota in Japan.
- **Before 2000** — Served as Chief Dreamer at Toyota Motor North America, working on global web strategy and Toyota/Lexus digital projects.
- **2000–2018** — Spent 18 years at PACCAR in technology and business leadership roles in North America and Europe.
- **2016** — Joined Servco’s board, according to Servco’s 2018 and 2023 announcements.
- **2018-08-13** — Joined Servco as Executive Vice President, Mobility Ventures & Technology.
- **2023-10-01** — Became Servco’s president and CEO; Mark Fukunaga transitioned to executive chair.
- **2025-06-02** — During his tenure, Servco and Creator Partners completed their acquisition of Reverb from Etsy.
- **2026-02-25** — Submitted testimony supporting designation of the Hawaiʻi Symphony Orchestra as the State of Hawaiʻi Symphony Orchestra.

## Achievements

- Created Servco’s digital strategy team.
- Led Servco functions including automotive distribution and retail, IT, Hui Car Share and marketing.
- Became the first non-family CEO of the family-founded Servco.
- Led Toyota/Lexus global digital projects before his PACCAR and Servco career.

## Latest updates

- **2026-02** — Supported SB2603 SD1 on behalf of Servco and as a Hawaiʻi Symphony Orchestra director.
- **2026-02** — Opposed HB2575 on behalf of Servco, arguing that higher vehicle-purchase taxes would affect rental and car-sharing costs.
- **2025-07** — Discussed the first non-family CEO transition, adaptability and Servco’s music businesses in Aloha State Daily.
- **2025-06** — Servco and Creator Partners completed their Reverb acquisition; this is a company development during Dames’s CEO tenure.

## Links

- Website: https://www.servco.com/
- LinkedIn: https://www.linkedin.com/in/peter-dames-b83b1

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Profile page: https://yespress.io/peter-dames
Published by YesPress — https://yespress.io
Last updated: 2026-10-09