# Peter Casey

> Peter Robert Casey, often called PRC, is the founding partner and CEO of JDS Sports and chairman of SLAM. His career spans basketball blogging, social media work for the New York Knicks and Nike Basketball, the Sports Passport startup, and investment in sports and entertainment businesses. JDS also supports sports nonprofits through Play With Purpose.

- **Role:** Founding Partner & CEO at JDS Sports; Chairman at SLAM
- **Organizations:** JDS Sports, SLAM, Sports Passport, New York Knicks, Team Epiphany, Five-Star Basketball, Columbia University, Play With Purpose, Techstars
- **From:** Brooklyn, United States
- **Nationality:** American (self-described Irish American)
- **Education:** M.A., Social-Organizational Psychology, Columbia University
- **Known for:** St. John’s credentialed him in 2009 as an independent Twitter-based basketball reporter, describing the arrangement as a believed first., Became the New York Knicks’ first full-time social media hire., Visited every NBA arena during a 30-games-in-30-days launch trip in 2013.

## Career timeline

- **2004** — Left graduate school; returned in spring 2006, according to his 2010 autobiographical profile.
- **2008** — Started a basketball and social media blog and Twitter account.
- **2009** — Credentialed by St. John’s to cover men’s basketball through Twitter.
- **2010** — Recognized in the Irish Echo Top 40 Under 40; subsequently worked as the Knicks’ first full-time social media hire.
- **2012** — Worked on the Nike Basketball Instagram launch at Team Epiphany.
- **2013** — Launched Basketball Passport and promoted it by visiting every NBA arena for 30 games in 30 days.
- **2016** — Sports Passport gained a Fortune 100 title sponsor and native iOS app.
- **2017** — Acquired SLAM with Joe Samberg in August; the acquisition preceded JDS Sports’ broader investment program.
- **2020** — JDS announced RTG Features and invested in 19nine.
- **2021** — Began volunteering as a Techstars mentor in August, as listed on LinkedIn.
- **2022** — Announced Sports Passport’s closure in March; JDS launched Play With Purpose that year.
- **2024** — SLAM acquired 19nine after the earlier partnership.
- **2026** — Shared the Rogers Park court refurbishment in Inglewood, supported by Play With Purpose and partners.

## Achievements

- St. John’s credentialed him in 2009 as an independent Twitter-based basketball reporter, describing the arrangement as a believed first.
- Became the New York Knicks’ first full-time social media hire.
- Visited every NBA arena during a 30-games-in-30-days launch trip in 2013.
- Co-founded Sports Passport, which recorded nearly half a million check-ins before its 2022 closure.
- Partnered with Joe Samberg on the 2017 acquisition of SLAM.
- Leads JDS Sports, whose official site reports 30+ investments since 2018 and $4.8 million in grants to sports nonprofits.
- Credited on Every Court Has A Story, which received Gold in Sports and Silver in User Generated Content at the ninth Shorty Impact Awards.

## Latest updates

- **2026-03** — Posted about SLAM’s college basketball expansion through 19nine, SLAMU and SLAM Nights.
- **2026-02** — Shared the Rogers Park refurbishment in Inglewood, delivered for NBA All-Star Weekend with HOOPBUS, Project Backboard and supporting partners.
- **2025-08** — Appeared on The CUSP Show to discuss basketball media, digital innovation and investing.
- **2025-06** — Appeared on Vetted Sports to discuss JDS Sports and Play With Purpose.

## Links

- Website: https://jdssports.co
- LinkedIn: https://www.linkedin.com/in/peterrobertcasey
- Twitter/X: https://twitter.com/peter_r_casey
- Instagram: https://www.instagram.com/peterrobertcasey/

---

Profile page: https://yespress.io/peter-casey
Published by YesPress — https://yespress.io
Last updated: 2026-10-09