# Peter Birsinger

> Peter Birsinger is the founder and CEO of Podscribe, an ad verification and attribution platform that uses a mix of AI and human review to confirm that podcast and YouTube ads actually ran and to measure the ROI they drive. A UC Berkeley electrical engineering and applied math graduate, he wrote code at Cisco Meraki and led R&D engineering at Tapad before co-founding the podcast app Podible in 2016 and then launching Podscribe in 2019. He turned the unglamorous problem of proving an audio ad was read aloud into a measurement company that transcribes every episode, labels the ads, and ties listens to conversions.

- **Role:** Founder & CEO at Podscribe
- **Organizations:** Podscribe, Podible, Tapad, Cisco Meraki, UC Berkeley
- **Nationality:** American
- **Education:** B.S. Electrical Engineering and Computer Science; B.A. Applied Mathematics, University of California, Berkeley
- **Known for:** Founded and leads Podscribe, an ad verification and attribution platform for podcast and YouTube advertising, Co-founded Podible, a multi-platform podcast app, secured funding and built a team of around 10, Built measurement systems that transcribe every episode and snapshot episodes repeatedly to track ad placements

## Career timeline

- **2009-2013** — Studied EECS and Applied Mathematics at UC Berkeley; researched parallel and distributed computing using SPARK
- **2013** — Joined Cisco Meraki as a full-stack software engineer
- **2010s** — Moved to New York City to become lead developer on Tapad's R&D team
- **2016** — Co-founded Podible and served as CTO, building a multi-platform podcast listening app
- **2019** — Founded Podscribe and became CEO, focusing on podcast ad verification and attribution

## Achievements

- Founded and leads Podscribe, an ad verification and attribution platform for podcast and YouTube advertising
- Co-founded Podible, a multi-platform podcast app, secured funding and built a team of around 10
- Built measurement systems that transcribe every episode and snapshot episodes repeatedly to track ad placements
- Produced research showing the inverse relationship between podcast ad load and ad performance

## Latest updates

- **2024** — Appeared on the Podcast Perspectives episode 'Where to Start With Advertising Attribution in Podcasting' alongside Magellan AI's Cameron Hendrix, discussing pixel and prefix measurement and the effect of iOS 17 on dynamic ad insertion.

## Links

- Website: https://podscribe.com
- LinkedIn: http://www.linkedin.com/in/peter-birsinger
- YouTube: https://www.youtube.com/watch?v=UORULWZBVxQ

---

Profile page: https://yespress.io/peter-birsinger
Published by YesPress — https://yespress.io
Last updated: 2026-06-21