# Peter Adderton

> Peter Adderton is an Australian telecommunications entrepreneur based in Newport Beach, California. He founded Boost Mobile and Amp’d Mobile, co-founded the Digital Turbine business acquired by NeuMedia, and served as CEO of the company later known as Mandalay Digital. He now leads MobileX, a US wireless service using data forecasting to recommend phone plans, and has a longstanding involvement in motorsport sponsorship.

- **Role:** Founder and CEO at MobileX
- **Organizations:** Mobile X Global / MobileX, Boost Mobile, Amp’d Mobile, Digital Turbine, NeuMedia / Mandalay Digital, 360fly, Agency 3.0, Skycrest Ventures, Jushi Holdings (former director)
- **From:** Sydney, Australia
- **Nationality:** Australian
- **Education:** Sydney Technical College
- **Known for:** Founded Boost Mobile in Australia and expanded the brand to the US., Co-founded the Digital Turbine venture whose assets were acquired by NeuMedia in December 2011., Led the business known as Mandalay Digital before its later Digital Turbine chapter.

## Career timeline

- **1999** — Working in marketing with Optus as a client; later described this as the setting in which he noticed a gap in mobile customer segmentation.
- **2000** — Founded Boost Mobile in Australia.
- **2004** — Nextel acquired Boost Mobile USA; Adderton founded Amp’d Mobile.
- **2007** — Left the Amp’d CEO role in May; Amp’d subsequently filed for Chapter 11 bankruptcy.
- **2010** — Became a founder and manager of the Digital Turbine venture in March.
- **2011** — Became interim NeuMedia CEO in July; the Digital Turbine asset purchase and formal CEO appointment closed on December 28.
- **2014** — Transitioned from CEO to chief innovation officer of Mandalay Digital in October.
- **2015** — Resigned from the Mandalay Digital board effective January 16; appointed CEO of 360fly in May.
- **2019** — Publicly sought to buy back Boost Mobile USA during the Sprint–T-Mobile merger process.
- **2023** — MobileX launched commercial wireless service in the US.
- **2024** — Telstra acquired Boost Mobile Australia in December.
- **2026** — MobileX announced a CONX investment in August; Adderton was named an Orange County Business Journal Innovator of the Year in October.

## Achievements

- Founded Boost Mobile in Australia and expanded the brand to the US.
- Co-founded the Digital Turbine venture whose assets were acquired by NeuMedia in December 2011.
- Led the business known as Mandalay Digital before its later Digital Turbine chapter.
- Launched MobileX’s commercial service in 2023; by April 2025 the service was available in approximately 3,700 Walmart stores.
- Named one of the Orange County Business Journal’s 2026 Innovator of the Year winners.

## Latest updates

- **2026-10** — Named an Orange County Business Journal Innovator of the Year at the October 7 ceremony.
- **2026-10** — MobileX appointed Raju Datla CFO to work with Adderton on funding, partnerships and financial strategy.
- **2026-09** — MobileX announced expansion through BestBuy.com and Amazon.com, alongside a broader Walmart.com lineup.
- **2026-08** — MobileX announced a strategic CONX investment; August reporting described a proposed controlling stake requiring FCC approval, with Adderton continuing as CEO.

## Links

- Website: https://mymobilex.com/
- LinkedIn: https://www.linkedin.com/in/peter-adderton-98736130
- Twitter/X: https://twitter.com/peter_adderton
- Instagram: https://www.instagram.com/padderton/

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Profile page: https://yespress.io/peter-adderton
Published by YesPress — https://yespress.io
Last updated: 2026-10-23