# Peso Pluma

> Peso Pluma (Hassan Emilio Kabande Laija) is the 25-year-old Mexican singer-songwriter from Zapopan, Jalisco who turned corridos tumbados - the fusion of traditional Mexican corridos with trap beats and hip-hop swagger - into a global phenomenon. In under five years, he broke a 64-year Billboard Hot 100 record, won a Grammy, became Mexico's most-streamed Spotify artist of all time, and built Double P Records into an independent powerhouse. His albums Génesis and Éxodo redefined what regional Mexican music could mean on a world stage.

- **Role:** Artist & Founder at Double P Records
- **Organizations:** Double P Records, BMI (Broadcast Music Inc.), CFDA (Council of Fashion Designers of America) - First Mexican Ambassador, The Recording Academy
- **From:** Zapopan, Jalisco, Mexico
- **Nationality:** Mexican
- **Education:** High School, Samuel Clemens High School
- **Known for:** Grammy Award - Best Música Mexicana Album (66th Grammy Awards, 2024) for Génesis, First regional Mexican song in Billboard Hot 100 64-year history to reach Top 10 ("Ella Baila Sola", peaked #4), First Mexican act to reach #1 globally on Spotify

## Career timeline

- **2020** — Founded Double P Records and released debut album Ah y Qué?
- **2021** — Released Efectos Secundarios; "Por Las Noches" quietly dropped
- **2022** — Collaborated with Natanael Cano on "AMG"; El Belicón went viral; formalized Double P Records with George Prajin
- **2023** — "Ella Baila Sola" ft. Eslabon Armado hit #4 on Billboard Hot 100 - first regional Mexican Top 10 in chart history; Génesis debuted #3 on Billboard 200; became first Mexican act to reach #1 globally on Spotify; had 8 simultaneous Hot 100 entries
- **2024** — Won Grammy for Best Música Mexicana Album for Génesis; released double album Éxodo which debuted #5 on Billboard 200 with 29.8M Spotify streams in first 24 hours
- **2025** — Released Dinastía with cousin Tito Double P; received BMI Champion Award; became first Mexican CFDA ambassador for New York Fashion Week; confirmed relationship with Kenia Os at Coachella
- **2026** — DINASTÍA world tour ongoing

## Achievements

- Grammy Award - Best Música Mexicana Album (66th Grammy Awards, 2024) for Génesis
- First regional Mexican song in Billboard Hot 100 64-year history to reach Top 10 ("Ella Baila Sola", peaked #4)
- First Mexican act to reach #1 globally on Spotify
- Mexico's most-streamed artist of all time on Spotify
- Record 8 simultaneous Billboard Hot 100 entries by a Mexican artist (April 2023)
- Génesis debuted #3 on Billboard 200 - highest ever for regional Mexican album
- Éxodo debuted #5 on Billboard 200 with 29.8M Spotify streams in first 24 hours - highest ever for a Mexican artist
- Éxodo certified 11x Platinum (Latin) by RIAA
- BMI Champion Award at 2025 BMI Latin Awards
- MTV Europe Music Award winner
- First Mexican CFDA ambassador (New York Fashion Week, 2025)
- Over 45 million monthly Spotify listeners at peak

## Latest updates

- **2026-04** — DINASTÍA world tour with Peso Pluma & Friends ongoing
- **2025-12** — Released Dinastía album with cousin Tito Double P, followed by Deluxe edition
- **2025-04** — Confirmed relationship with Mexican singer Kenia Os at Coachella
- **2025-03** — Received BMI Champion Award at 2025 BMI Latin Awards in Miami Beach
- **2025-01** — Became first Mexican CFDA ambassador for New York Fashion Week
- **2024-06** — Released double album Éxodo (24 tracks), debuted #5 Billboard 200 with record 29.8M Spotify streams on day one
- **2024-02** — Won Grammy for Best Música Mexicana Album at 66th Grammy Awards for Génesis

## Links

- Website: https://pesopluma.com
- Twitter/X: https://x.com/_PesoPluma
- YouTube: https://www.youtube.com/@PesoPluma
- Instagram: https://www.instagram.com/pesopluma/
- Facebook: https://www.facebook.com/PesoPlumaDobleP
- TikTok: https://www.tiktok.com/@therealpesopluma

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Profile page: https://yespress.io/peso-pluma
Published by YesPress — https://yespress.io
Last updated: 2026-04-24