# Personify

> Personify is an Austin-based software company that builds technology for associations, nonprofits, and event professionals. Founded in 1996 (originally as TMA Resources), it grew through acquisition into a portfolio of association management systems (ThreeSixty, MemberClicks/MC Trade and MC Professional, WildApricot), event management tools (A2Z Events), and member engagement products (CommUnity, Classroom, Job Board). Its software spans the full range of organization sizes - from volunteer-run clubs on WildApricot to large enterprise associations on ThreeSixty - serving more than 17,000 organizations. In January 2026 Personify was acquired by Momentive Software, creating a combined platform of roughly 37,000 clients.

- **Founded:** 1996
- **Headquarters:** Austin, Texas, USA
- **Founders:** Scott Collison (President & CEO (not a founder; led company through 2026 acquisition))
- **Team size:** 201-500 employees
- **Products:** ThreeSixty (Personify360), WildApricot, MemberClicks (MC Professional & MC Trade), A2Z Events, CommUnity
- **Notable:** Grew from TMA Resources (founded 1996) into one of the largest association management software providers in North America., Serves 17,000+ organizations and 70,000+ staff users across the full spectrum of association sizes., Built a multi-product portfolio through acquisitions of Small World Labs, WildApricot, MemberClicks (2020), and A2Z Events (2018).

## Products & services

- **ThreeSixty (Personify360)** — Flexible, enterprise-grade association management system (AMS) and constituent CRM for large associations and nonprofits managing membership, fundraising, events, and commerce.
- **WildApricot** — All-in-one membership management software for small, often volunteer-run clubs and associations - website builder, member database, payments, and events.
- **MemberClicks (MC Professional & MC Trade)** — Association management software for growing professional societies (MC Professional) and trade associations and chambers of commerce (MC Trade).
- **A2Z Events** — Event and trade show management software for exhibit sales, floor plans, sponsorships, and attendee engagement.
- **CommUnity** — Online member community and engagement platform for discussion, networking, and content sharing.
- **Job Board** — Career center and job board software that helps associations create a member benefit and non-dues revenue stream.
- **Classroom / Learning** — Online learning and continuing-education tools for member training and certification.

## Achievements

- Grew from TMA Resources (founded 1996) into one of the largest association management software providers in North America.
- Serves 17,000+ organizations and 70,000+ staff users across the full spectrum of association sizes.
- Built a multi-product portfolio through acquisitions of Small World Labs, WildApricot, MemberClicks (2020), and A2Z Events (2018).
- Company states about 25% of the US population interacts with an organization on its platform.
- Acquired by Momentive Software in January 2026 to form a combined ~37,000-client platform supporting 287 million members annually.

## Latest updates

- **2026-01** — Personify acquired by Momentive Software, creating a combined platform of ~37,000 clients supporting 287 million members annually; the deal was Momentive's fourth acquisition following VolunteerMatters, Cobalt, and Blue Sky eLearn.
- **2020** — Personify acquired MemberClicks, adding MC Professional and MC Trade to serve mid-sized professional and trade associations.
- **2018** — Pamlico Capital made a strategic investment in Personify; the company also acquired WildApricot and event-tech firm A2Z.

## Links

- Website: https://personifycorp.com
- LinkedIn: https://www.linkedin.com/company/personify-inc
- Twitter/X: https://x.com/personifycorp
- YouTube: https://www.youtube.com/@Personifycorp
- Facebook: https://www.facebook.com/Personifycorp

---

Profile page: https://yespress.io/personify
Published by YesPress — https://yespress.io
Last updated: 2026-08-06