# Persona

> Persona is a San Francisco-based identity infrastructure company that helps businesses verify people - and increasingly, AI agents - online. Its configurable platform powers KYC, KYB, AML, age verification, and ongoing trust-and-safety workflows for fintechs, marketplaces, crypto exchanges, and AI platforms across 200+ countries.

- **Founded:** 2018
- **Headquarters:** San Francisco, California, United States
- **Founders:** Rick Song (Co-founder & CEO), Charles Yeh (Co-founder & CTO)
- **Team size:** ~620 employees
- **Products:** KYC & KYB Verification, Workflows & Cases, Link & Graph, Age Verification, Verified Agents
- **Notable:** Hit $2B valuation in April 2025 after $200M Series D, Processed 300M+ identity verifications in 2024, Detected 75M+ AI-driven face spoof attempts in 2024

## Products & services

- **KYC & KYB Verification** — Configurable workflows that combine government ID checks, selfie liveness, database checks, and business registry lookups for regulated industries.
- **Workflows & Cases** — Drag-and-drop automation and a manual review tool for investigators and compliance teams.
- **Link & Graph** — Connects related identities and accounts to surface fraud rings and risky behavior across a customer base.
- **Age Verification** — Age assurance for regulated platforms and online services facing new global age-gate laws.
- **Verified Agents** — Identity primitives designed for the agentic AI era - so businesses can tell humans, bots, and authorized AI agents apart.

## Achievements

- Hit $2B valuation in April 2025 after $200M Series D
- Processed 300M+ identity verifications in 2024
- Detected 75M+ AI-driven face spoof attempts in 2024
- Doubled revenue and customer count YoY in 2024
- Available in 200+ countries and 20 languages
- Expanded into European KYB-KYC in 2024 with NFC passport and VAT checks

## Latest updates

- **2025-04** — Closed $200M Series D at $2B valuation, co-led by Founders Fund and Ribbit Capital.
- **2025-05** — Announced Verified Agents push - identity primitives for the agentic AI era.
- **2024-03** — Expanded identity platform across Europe with NFC passport, VAT, and registry checks.

## Links

- Website: https://withpersona.com
- LinkedIn: https://www.linkedin.com/company/persona-identities
- Twitter/X: https://twitter.com/persona_idv
- GitHub: https://github.com/persona-id
- YouTube: https://www.youtube.com/@withpersona
- Facebook: https://facebook.com/withpersona

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Profile page: https://yespress.io/persona
Published by YesPress — https://yespress.io
Last updated: 2026-05-23