# Persado

> Persado provides enterprise AI software and managed creative services that generate, optimize and personalize marketing content, with brand controls and regulatory risk analysis. Its customer base includes major banks, retailers and telecom companies; its current positioning emphasizes regulated brands.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Alex Vratskides (CEO and co-founder), Assaf Baciu (President and co-founder)
- **Products:** Create, Optimize, Automate, Dynamic Email, Marketing Compliance AI
- **Notable:** Persado reports adoption by 8 of the 10 largest U.S. banks., Ally case-study materials report +57% new accounts in an email experiment and +16% average conversions across campaigns., Vodafone Italy case-study materials report +42% conversion lift across more than 2,000 campaigns.

## Products & services

- **Create** — Managed production of multichannel marketing assets from campaign briefs, including coded emails, direct mail, banners, social ads and SMS, with scoring and audit trails. Launch year unverified.
- **Optimize** — Scores existing assets for performance potential and compliance risk, then generates alternatives within brand and approved compliance guardrails; offered through Studio and Enterprise. Launch year unverified.
- **Automate** — Connects to email and messaging systems to select and optimize personalized content at send time. Launch year unverified.
- **Dynamic Email** — Campaign setup, approved content libraries and ongoing experimentation for batch and triggered email campaigns.
- **Marketing Compliance AI** — Agentic analysis of regulatory risk, brand alignment and predicted performance for financial-services marketing and legal teams.
- **Motivation AI** — Underlying enterprise marketing language platform combining generation, machine learning and experimentation. Launch year unverified.

## Achievements

- Persado reports adoption by 8 of the 10 largest U.S. banks.
- Ally case-study materials report +57% new accounts in an email experiment and +16% average conversions across campaigns.
- Vodafone Italy case-study materials report +42% conversion lift across more than 2,000 campaigns.
- Persado lists the 2024 Banking Tech Award for Tech of the Future: AI and Data.
- Persado lists a 2025 Tearsheet Marketing Award for Best Product / Service Designed for Gen Z.

## Latest updates

- **2025-03** — Launched Dynamic Email for financial-services marketing on March 13.
- **2025-05** — Listed a Tearsheet Marketing Award win on May 14.
- **2025-05** — Launched Marketing Compliance AI on May 22.
- **2026-10** — Website observed October 2 positions Persado as an agentic creative agency for regulated brands with Create, Optimize and Automate. Observation date, not a claimed product launch date.

## Links

- Website: https://www.persado.com/
- LinkedIn: https://www.linkedin.com/company/persado/
- Twitter/X: https://twitter.com/persado
- YouTube: https://www.youtube.com/@Persado
- Facebook: https://www.facebook.com/Persado/

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Profile page: https://yespress.io/persado
Published by YesPress — https://yespress.io
Last updated: 2026-10-02