# Perpetual Traffic

> Perpetual Traffic is a free digital marketing podcast and media brand produced by Tier 11 and currently hosted by Ralph Burns. It teaches business owners and marketers paid acquisition, creative strategy, attribution, and profitable growth through interviews, campaign discussions, and downloadable resources.

- **Founded:** 2015
- **Products:** Perpetual Traffic podcast, Episode notes and transcripts, Marketing Performance Indicators checklist, Advertising opportunities
- **Notable:** Reached 100 episodes in June 2017, reporting 1,845,142 downloads., DigitalMarketer reported 200 episodes and nearly 4.5 million downloads in May 2019., Current homepage reports more than 13 million cumulative downloads.

## Products & services

- **Perpetual Traffic podcast** — Free audio episodes, video conversations, campaign breakdowns, and interviews about paid advertising and business growth.
- **Episode notes and transcripts** — Searchable public episode pages with transcripts and linked resources.
- **Marketing Performance Indicators checklist** — Downloadable checklist promoted in episode 798 to help evaluate marketing performance.
- **Advertising opportunities** — Public advertising page offers podcast sponsorship, newsletter advertising, and sponsored content across a wider media network; pricing is inquiry-based.

## Achievements

- Reached 100 episodes in June 2017, reporting 1,845,142 downloads.
- DigitalMarketer reported 200 episodes and nearly 4.5 million downloads in May 2019.
- Current homepage reports more than 13 million cumulative downloads.
- Published episode 810 on October 6, 2026.

## Latest updates

- **2026-10** — Episode 810 interviews MyFitnessPal marketer Jon Chang on combining brand and performance marketing.
- **2026-10** — Episode 809 examines messaging strategy for an unnamed disability benefits advocacy brand.
- **2026-09** — Episodes 807 and 808 discuss creative diversification and the limitations of last-click attribution.
- **2026-07** — Episode 798 analyzes a premium home wellness brand spending $115,000 monthly on ads; recommendations are presented as proposed work, not verified results.

## Links

- Website: https://perpetualtraffic.com/
- Twitter/X: https://x.com/perpetualtraf
- YouTube: https://www.youtube.com/@perpetual_traffic

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Profile page: https://yespress.io/perpetual-traffic
Published by YesPress — https://yespress.io
Last updated: 2026-10-09