# Perion Network

> Perion Network is a publicly traded advertising-technology company (NASDAQ and TASE: PERI) that connects advertisers, agencies, retailers and publishers across search, display, video, connected TV, digital out-of-home and retail media. Founded in 1999 as the email-app maker IncrediMail and rebuilt through more than a decade of acquisitions, Perion now runs a unified, AI-driven platform called Perion One that spans the channels where people actually watch, scroll and shop.

- **Founded:** 1999
- **Headquarters:** Tel Aviv, Israel (US office: New York, New York)
- **Founders:** Yaron Adler (Co-founder (as IncrediMail, 1999)), Ofer Adler (Co-founder (as IncrediMail, 1999))
- **Team size:** Approximately 520 employees, with offices in New York, Tel Aviv and across Europe
- **Products:** Perion One, Undertone by Perion, SORT, Anyplace TV, Hivestack by Perion
- **Notable:** Transformed from a 1999 email-application company (IncrediMail) into a NASDAQ- and TASE-listed omnichannel adtech platform, Acquired Undertone (2015, $180M), Hivestack (2023, ~$100M+), Vidazoo (2023) and Greenbids (2025) to build a full-stack, cross-channel offering, Grew CTV revenue 42% and DOOH revenue 36% year-over-year in 2025 despite a 76% collapse in search revenue

## Products & services

- **Perion One** — Unified AI-driven platform announced in 2025 that consolidates Perion's brands and technologies into a single omnichannel offering for planning, buying, optimizing and measuring advertising.
- **Undertone by Perion** — High-impact creative advertising across display, video, CTV and DOOH, known for attention-grabbing formats and brand-lift measurement.
- **SORT** — Smart Optimization of Responsive Traits - a cookieless, privacy-forward targeting technology that uses real-time context instead of third-party cookies.
- **Anyplace TV** — Extends CTV and video campaigns onto out-of-home screens via programmatic DOOH, bridging one-to-one video reach with one-to-many public environments.
- **Hivestack by Perion** — Full-stack programmatic digital out-of-home (DOOH) platform with a supply-side platform, DSP and ad exchange for billboards and public screens worldwide.
- **Vidazoo** — Video monetization and content-distribution platform for publishers.
- **Greenbids / Outmax AI** — AI-powered media-buying optimization that improves delivery efficiency and reduces waste across platforms including TikTok.
- **Search Advertising** — Search monetization and distribution services historically delivered in partnership with Microsoft Bing.

## Achievements

- Transformed from a 1999 email-application company (IncrediMail) into a NASDAQ- and TASE-listed omnichannel adtech platform
- Acquired Undertone (2015, $180M), Hivestack (2023, ~$100M+), Vidazoo (2023) and Greenbids (2025) to build a full-stack, cross-channel offering
- Grew CTV revenue 42% and DOOH revenue 36% year-over-year in 2025 despite a 76% collapse in search revenue
- Launched the unified Perion One platform in 2025, retiring separate brand silos in favor of one AI-driven stack
- Shipped SORT, a cookieless targeting technology, ahead of the industry's third-party-cookie deprecation

## Latest updates

- **2025-02** — Perion announced the transformational 'Perion One' strategy, unifying all its technologies and brands into one AI-driven platform.
- **2025-05** — Perion reported Q1 2025 results and raised its full-year outlook, citing DOOH, CTV and retail-media momentum and the Greenbids acquisition.
- **2024-11** — Perion unveiled Anyplace TV, extending CTV and video campaigns into programmatic DOOH environments.
- **2024-06** — Perion updated guidance after Microsoft Bing marketplace changes cut expected search revenue to under 5% in H2 2024.

## Links

- Website: https://perion.com
- LinkedIn: https://www.linkedin.com/company/perion
- Facebook: https://www.facebook.com/Perion.network

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Profile page: https://yespress.io/perion
Published by YesPress — https://yespress.io
Last updated: 2026-08-13