# Performance Beauty Group

> Performance Beauty Group is Gauge Capital's vertically integrated beauty holding company, combining founder-built brands in lashes, brows, lips and hair with shared capital, manufacturing, distribution, ecommerce data and retail relationships. Its portfolio includes Grande Cosmetics, Babe Original, BondiBoost, FlutterHabit, Lilly Lashes and Velour Beauty, giving the group a concentrated position in eye beauty while extending its operating playbook into haircare.

- **Founded:** 2019
- **Headquarters:** Frisco, United States
- **Team size:** LinkedIn lists 201-500 employees; supplied company data lists 110 employees.
- **Products:** Grande Cosmetics, Babe Original, BondiBoost, FlutterHabit, Lilly Lashes
- **Notable:** Built a portfolio spanning Grande Cosmetics, Babe Original, BondiBoost, FlutterHabit, Lilly Lashes and Velour Beauty., Portfolio brands were reported to have generated approximately $500 million to $700 million in global retail sales in 2024., Grande Cosmetics says more than 10 million bottles of GrandeLASH-MD have been sold and the brand has won more than 150 beauty awards.

## Products & services

- **Grande Cosmetics** — Performance-driven lash, brow, lip and hair products led by GrandeLASH-MD serum.
- **Babe Original** — Social-first lash, brow and hair-enhancement products positioned for accessible routines and younger consumers.
- **BondiBoost** — Australian-inspired hair and scalp care, tools and treatments sold through DTC and prestige retail.
- **FlutterHabit** — DIY under-lash extensions, application accessories, cleansers and a subscription-driven replenishment model.
- **Lilly Lashes** — False lashes, including the 3D lash concept introduced by founder Lilly Ghalichi, plus related eye products.
- **Velour Beauty** — Premium false lashes and application products designed for different eye shapes and experience levels.
- **Brand scaling platform** — Shared funding, manufacturing, distribution, ecommerce, product development, marketing and retailer relationships for portfolio brands.

## Achievements

- Built a portfolio spanning Grande Cosmetics, Babe Original, BondiBoost, FlutterHabit, Lilly Lashes and Velour Beauty.
- Portfolio brands were reported to have generated approximately $500 million to $700 million in global retail sales in 2024.
- Grande Cosmetics says more than 10 million bottles of GrandeLASH-MD have been sold and the brand has won more than 150 beauty awards.
- FlutterHabit has sold more than 18 million pairs of DIY lash extensions and reported more than 30,000 members in its Facebook community.
- FlutterHabit announced its first major brick-and-mortar retail launch in more than 500 Sephora stores for July 2026.
- The group operates offices, distribution and manufacturing locations across the United States, Australia, Canada and the United Kingdom.

## Latest updates

- **2026-07** — FlutterHabit announced a launch in more than 500 Sephora stores, its first major brick-and-mortar retail partnership, after selling more than 18 million pairs of DIY lash extensions.
- **2026-02** — Sabeen Mian was appointed president of Grande Cosmetics in addition to leading PBG's lash portfolio; founder Alicia Grande moved into the Chief Visionary Officer role.
- **2025-02** — BondiBoost was named to BeautyMatter's Future50 2025, with projected 2025 revenue of $50 million to $75 million and 1,643 expected offline distribution points.
- **2024-10** — Former Olaplex CEO JuE Wong became chief executive of Performance Beauty Group, with a focus on brand relevance, technology and deeper retailer partnerships.

## Links

- Website: https://performance-beauty.com
- LinkedIn: https://www.linkedin.com/company/performance-beauty-group

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Profile page: https://yespress.io/performance-beauty-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-16