# Peregrine Communications

> Peregrine Communications is a privately held strategic communications firm focused narrowly on asset and wealth management. Founded in 2003, it combines public relations, brand and creative work, digital marketing, and proprietary benchmarking tools for hedge funds, private equity and private credit firms, traditional asset managers, private banks, and wealth managers. Its central bet is that an investment firm's public reputation can be researched and managed with some of the same discipline applied to an investment portfolio.

- **Founded:** 2003
- **Headquarters:** New York, United States
- **Founders:** Anthony Payne (Founder and Managing Partner)
- **Products:** Public relations and strategic communications, Creative services, Digital marketing, Brand Diagnostic, Peregrine Frame
- **Notable:** Founded in 2003 and has remained focused on asset management for more than two decades., The Global 100 reached its eighth annual edition in 2025 and was built from more than 12,000 new data points and nearly 100,000 historical data points collected since 2018., Named Best Marketing and Communications Consultancy at the 2020 HFM US Hedge Fund Services Awards.

## Products & services

- **Public relations and strategic communications** — Messaging, media relations, crisis and special-situations counsel, executive profile raising, and transaction communications for investment firms.
- **Creative services** — Brand strategy and identity, websites, visual storytelling, video, marketing collateral, and investor-relations materials.
- **Digital marketing** — Digital strategy, social media, paid campaigns, integrated channel programs, SEO and GEO, analytics, and budget management.
- **Brand Diagnostic** — A proprietary benchmarking framework that compares asset managers across ten integrated marketing communications metrics.
- **Peregrine Frame** — A positioning analysis tool introduced with the 2025 Global 100 research to assess message distinctiveness and how generative AI perceives asset-manager brands.
- **Global 100 Report** — An annual research program benchmarking the brand strength and marketing effectiveness of the world's 100 largest asset managers.

## Achievements

- Founded in 2003 and has remained focused on asset management for more than two decades.
- The Global 100 reached its eighth annual edition in 2025 and was built from more than 12,000 new data points and nearly 100,000 historical data points collected since 2018.
- Named Best Marketing and Communications Consultancy at the 2020 HFM US Hedge Fund Services Awards.
- Won HFMWeek's Best Marketing and Communications Consultancy award nine consecutive times through 2017 and The Hedge Fund Journal's Best Global Marketing Communications Firm seven times through 2017.
- Peregrine partnered on winning work for AlphaQuest and an institutional branding entry at the 2025 Gramercy Institute Asset Management Marketing Awards.
- Its Cube Infrastructure Managers case study reports a twofold increase in brand awareness, more than 250 pieces of coverage, 320,000-plus LinkedIn impressions, 22,000-plus engagements, and 37% follower growth from June 2023 to June 2024.

## Latest updates

- **2026-09** — Published 'Attracting Allocators in the Age of AI,' examining how AI changes discovery and due diligence in asset management.
- **2026-05** — Published an analysis of private credit's growing reputation challenge.
- **2026-02** — Max Hilton argued that hedge funds must pair renewed performance with a clearer, digital-first narrative.
- **2025-10** — Released the eighth Global 100 report and introduced Peregrine Frame, a tool for assessing message distinctiveness and AI-mediated brand perception.
- **2025** — Collaborated with Boston Consulting Group on a Private Markets Report focused on retailization, investor education, and reputation.

## Links

- Website: https://www.peregrinecommunications.com
- LinkedIn: https://www.linkedin.com/company/peregrine-communications
- Twitter/X: https://twitter.com/PeregrineComms
- Facebook: https://facebook.com/peregrinecommunications

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Profile page: https://yespress.io/peregrine-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-21