# Percent

> Percent is a New York-based fintech company building the technology infrastructure for the private credit market. Its platform digitizes the full lifecycle of private credit transactions - sourcing, structuring, syndication, surveillance and servicing - connecting corporate and asset-based borrowers, underwriters and accredited investors on a single, transparent marketplace. Founded in 2018 (originally as Cadence) by Nelson Chu, Percent has powered roughly $2 billion in transaction volume and offers short-duration, high-yield private credit deals with lower minimums than traditional channels.

- **Founded:** 2018
- **Headquarters:** New York, New York, United States
- **Founders:** Nelson Chu (Founder, Executive Chairman (former CEO)), Prath Reddy (Co-founder, Chief Executive Officer)
- **Team size:** ~79 employees
- **Products:** Percent Marketplace, Percent Technologies, Blended Notes, Percent Financial, Percent Securities
- **Notable:** Powered roughly $2 billion in cumulative private credit transaction volume since inception, Surpassed $350M in AUM on $532.4M of 2025 issuance volume, 50,000+ investor sign-ups, 140+ borrower programs and 20+ managers onboarded

## Products & services

- **Percent Marketplace** — An investment platform where accredited investors access short-duration, high-yield private credit deals - including asset-based securities, secured corporate loans and diversified Blended Notes - with low minimums, transparent fees and monthly income potential.
- **Percent Technologies** — B2B infrastructure that lets managers, underwriters and borrowers source, structure, syndicate, service and surveil private credit transactions end to end.
- **Blended Notes** — Diversified private credit products that spread investor exposure across multiple deals and asset classes for portfolio diversification.
- **Percent Financial** — Fund administration, transaction processing and banking services supporting private credit programs.
- **Percent Securities** — A registered broker-dealer (FINRA/SIPC member) that facilitates private placements on the platform.

## Achievements

- Powered roughly $2 billion in cumulative private credit transaction volume since inception
- Surpassed $350M in AUM on $532.4M of 2025 issuance volume
- 50,000+ investor sign-ups, 140+ borrower programs and 20+ managers onboarded
- Raised $48M+ total across Series A and Series B from White Star Capital, B Capital and others
- Became a market standard for asset-based and corporate lending technology

## Latest updates

- **2026-06** — Co-founder Prath Reddy appointed CEO; founder Nelson Chu transitions to Executive Chairman, with a focus on building liquidity infrastructure and expanding institutional presence.
- **2026-01** — Percent released its 2026 Private Credit Outlook, forecasting continued growth as regulatory and market scrutiny intensifies.
- **2025-12** — Surpassed $350M AUM on $532.4M of 2025 issuance volume.
- **2023-05** — Closed an oversubscribed $29.7M Series B led by White Star Capital, bringing total funding above $48M.

## Links

- Website: https://percent.com
- LinkedIn: https://www.linkedin.com/company/percent-technologies
- Twitter/X: https://twitter.com/investpercent
- Facebook: https://www.facebook.com/investpercent/

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Profile page: https://yespress.io/percent
Published by YesPress — https://yespress.io
Last updated: 2026-07-18