# Per Diem

> Per Diem is a New York restaurant software company that builds branded mobile apps and web ordering around Square, combining payments, loyalty, customer marketing, delivery integrations, and franchise support. Founded by Tomer Molovinsky and Doron Segal, it evolved from local subscription software into a direct ordering and retention platform for cafés, bakeries, restaurants, and chains.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Tomer Molovinsky (Co-founder & CEO), Doron Segal (Co-founder & CTO)
- **Products:** Branded mobile apps, Web and QR ordering, Per Diem Loyalty, Olivia AI marketing copilot, Restaurant CRM and marketing
- **Notable:** Completed Y Combinator Winter 2021., Announced a $2.3 million seed round in April 2021., Named Square-preferred franchise ordering partner in January 2026.

## Products & services

- **Branded mobile apps** — iOS and Android ordering apps integrated with Square menus, payments, rewards, and notifications.
- **Web and QR ordering** — Merchant-branded ordering without requiring an app download.
- **Per Diem Loyalty** — Customizable loyalty engine for food businesses using Square, alongside support for Square Loyalty.
- **Olivia AI marketing copilot** — Dashboard assistant for sales questions and campaign recommendations.
- **Restaurant CRM and marketing** — Customer segmentation, customer profiles, automations, email, SMS, and targeted push messages.
- **Catering and group ordering** — Ordering flows for larger and shared restaurant orders.
- **Franchise ordering** — Multi-location mobile and web ordering connected to Square.

## Achievements

- Completed Y Combinator Winter 2021.
- Announced a $2.3 million seed round in April 2021.
- Named Square-preferred franchise ordering partner in January 2026.
- Launched its own customizable loyalty engine in August 2026.

## Latest updates

- **2026-10** — Release notes added automatic web-order discounts and more flexible loyalty point rules.
- **2026-09** — Customer Journeys launched in beta; TikTok web-order conversion tracking added.
- **2026-09** — Announced PITA Mediterranean Street Food branded ordering and loyalty rollout.
- **2026-08** — Launched Per Diem Loyalty for restaurants using Square.

## Links

- Website: https://www.tryperdiem.com
- LinkedIn: https://www.linkedin.com/company/tryperdiem
- Twitter/X: https://twitter.com/tryperdiem
- YouTube: https://www.youtube.com/watch?v=DgT7nrc5-gk
- Instagram: https://www.instagram.com/tryperdiem
- Facebook: https://www.facebook.com/tryperdiem

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Profile page: https://yespress.io/per-diem
Published by YesPress — https://yespress.io
Last updated: 2026-10-24